Marketing Product Manager - Surgical Ultrasonics

Bioventus•Durham, NC

30d•Onsite

About The Position

The Product Manager, Ultrasonics, is responsible for developing and executing strategies and tactical plans in support of their assigned product areas to align with the broader short and long-term US marketing strategy. This position collaborates with cross functional teams such as Product Development, Sales, Legal, Regulatory, Medical Education, Sales Training, Reimbursement, Medical Affairs, and Finance to ensure the product/brand/product line remains relevant to US customers and that all initiatives support the product/brand promise.

Requirements

Bachelor’s degree in related field, MBA preferred.
5 years marketing experience in medical device companies.
Experience in spine, neuro required; ultrasonics preferred.
Exceptional communication skills: persuasive, engaging, and clinical credible presenter to both internal and external audiences.
Strong understanding of and proven ability to use advanced marketing analytics.
Demonstrated experience in digital marketing, e-engagement, and digital analytics.
Highly organized, collaborative, and process driven with strong project management skills.
Strong leadership attributes: optimistic, accountable, self-aware, self-motivated, strategic.
Ability and desire to work in an extremely entrepreneurial environment with moderate supervision.

Responsibilities

Develops into product, business, and competitive expert who serves as an advisor for internal cross-functional teams and sales channels.
Leads analysis of product/brand performance, trends, market conditions, competition, customers, channel partners, and other relevant market factors to support internal analysis, forecasting, reporting, and strategic planning activities.
Defines, analyzes, and refines product/brand content, commercial strategies, and comprehensive tactical plans.
Develops growth targets, business objectives and product/brand strategies for the product/brand that aligns with global business plan.
Takes ownership role in developing portfolio and product level content, including creation, consolidation, conveyance, and maintenance of messaging. Includes developing value propositions, talk tracks, and content to support broad portfolio conversations at customer, patient, sales reps, surgeon, and internal levels to address evolving organizational needs.
Develops and executes new product launch plans, in conjunction with NPD and product strategy teams, including but not limited to surgeon development, positioning, pricing, targeting, forecasting, expense budgeting, training, campaign and content development.
Creates innovative marketing solutions, programs and tools (presentations, educational materials, selling materials, tradeshow content, digital assets and campaigns, etc.) to create value and support the needs of the sales team, aligning these to organizational priorities, budget, and needs assessment.
Manages and takes ownership of content routing through internal review process and systems, developing strong working relationships with RA and Legal content reviewers.
Partners with medical education, upstream marketing, clinical, and professional affairs to support KOL development, education programs, VOC and NPD initiatives, and clinical data generation.
Supports on-site and field-based medical education, sales training, conferences, customer engagements, and other events as needed.
Takes ownership of and manages activities of third-party vendors, from concept to execution, ensuring quality delivery of contracted services.
Acts with integrity and ensures compliance with all legal and regulatory requirements.