Marketing & Outreach Professional – Senior Professional (Open-Rank)

University of Colorado•Denver, CO

2d•$62,378 - $75,000•Hybrid

About The Position

The School of Education & Human Development (SEHD) at the University of Colorado Denver seeks a skilled and collaborative Marketing & Outreach Professional to support its Continuing & Professional Education (CPE) portfolio. This role will focus on programs such as the ASPIRE to Teach Alternative Licensure Program, professional development offerings, partnership programs, and other SEHD initiatives. The position operates within CU Denver's Communications classification, requiring professional judgment, analytical skills, and responsibility across marketing, communications, and digital media functions, with guidance from senior staff. Key duties include developing and executing marketing plans, producing compelling content, creating digital and email campaigns, supporting events, managing marketing projects, and evaluating campaign performance using data-informed insights. The ideal candidate will possess strong communication and project management skills, creativity, attention to detail, and a commitment to SEHD's mission of equity, access, and community impact. This role executes and supports marketing initiatives under the direction of the SEHD Marketing Director and in partnership with University Communications (UCOMM). The Marketing & Outreach Professional will utilize marketing strategies to enhance and implement electronic communications, webpages, print materials, stories, and other marketing tactics to increase visibility and targeted outreach for SEHD Continuing & Professional Education (CPE) programs from planning to execution.

Requirements

A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
One (1) year in a professional role in marketing, journalism, public relations, communications, business administration, business, or a directly related field (for Intermediate Professional).
Two (2) years in a professional role in marketing, journalism, public relations, communications, business administration, business, or a directly related field (for Senior Professional).
Related technical/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.
Demonstrated proficiency in written and verbal communication; bilingual English/Spanish preferred.
Strong attention to detail with the ability to prioritize, multitask, and meet competing deadlines.
Outstanding customer service skills and strong digital communication abilities.
Ability to work collaboratively with colleagues, partners, and external stakeholders.
Comfort learning and working with new technologies and platforms.
Effective troubleshooting and problem-solving skills.
Proficiency in Microsoft Office and Google Workspace.
Knowledge of digital and email marketing best practices, including building campaign or event webpages.
Familiarity with social media trends and engagement strategies.
Experience with project management tools and workflows.
Event management experience, from planning to onsite coordination.
Ability to analyze and report on advertising performance and ROI.
Understanding budget development and basic financial tracking.
Ability to draft and execute program-specific marketing plans.
Photography experience and ability to produce visual content.
Ability to provide strategic recommendations aligned with marketing goals and performance data.
Demonstrated ability to manage multiple concurrent projects with minimal supervision.

Nice To Haves

Demonstrated experience with CRM tools
Demonstrated experience with promotional or event photography
Experience using products in the Adobe Creative Suite
Experience using Canva
Demonstrated experience placing social media ads
Bilingual English/Spanish language with limited working proficiency
Experience with customer relationship management systems and reporting.
Experience managing marketing projects
Experience analyzing campaign and audience analytics
Experience with Salesforce or Marketing Cloud or Cvent CRM tools
Proficiency using Adobe Creative Suite and Canva
Bilingual English/Spanish language proficiency.
Expertise in customer relationship management systems and reporting.
Expertise in managing marketing projects
Expertise in analyzing campaign and audience analytics

Responsibilities

Develop and implement marketing plans and budgets for CPE programs and events, collaborating with the CPE team and associate director.
Follow current and develop new Continuing and Professional Education marketing plans, proactively managing multi-channel marketing efforts (web, social media, digital, print) to support program enrollment and visibility.
Analyze past campaign performance to inform future strategy and recommend improvements based on data-driven insights.
Ensure consistency with CU Denver branding and messaging guidelines.
Maintain collaborative working relationships with SEHD faculty, staff, University Communications (UCOMM), Recruitment & Outreach, Continuing & Professional Education, and other partners.
Execute sponsorship paperwork, approvals, and coordination as needed.
Draft, review, and deploy promotional emails for CPE programs using Marketing Cloud.
Develop marketing materials such as brochures, newsletters, and online content.
Purchase target audience email lists and coordinate with UCOMM and CU System regarding audience profiles.
Manage CPE social media content calendars and engagement strategies.
Share internal and external announcements across university communication channels.
Write website content for academic programs and events.
Produce articles, information sheets, and narrative features highlighting SEHD initiatives.
Interview faculty, students, and partners to support storytelling efforts.
Capture photography for marketing use and coordinate with professional photographers as needed.
Design marketing collateral (flyers, worksheets, graphics, ads) using Canva and provide creative direction to student workers or vendors.
Maintain and organize CPE marketing imagery.
Create and maintain event planning checklists and workflows to manage coordinated event execution.
Assist with onsite event coverage during daytime and evening hours.
Represent the SEHD Marketing Office at CPE meetings, events, and photo sessions.
Conduct outreach to engage with community partners, stakeholders, and potential clients, which may involve organizing info sessions, events, workshops, and informational sessions.
Build and refine marketing intake processes for SEHD CPE.
Track all projects through project management software; proactively manage timelines, expectations, and stakeholder communication.
Mentor student assistants or interns on foundational marketing tasks.
Work closely with internal teams, including communications, development, and program staff, to ensure cohesive messaging and branding across all platforms.
Support SEHD’s marketing director with additional marketing projects.
Evaluate digital, social, and email campaign performance; generate reports to inform future strategy.
Analyze traffic, engagement, and ROI trends; provide recommendations based on data and audience insights.
Monitor the effectiveness of marketing and outreach efforts, analyze data, and prepare reports to assess impact and inform future strategies.
Serve as a project lead on mid-sized marketing initiatives, coordinating timelines and deliverables across multiple contributors.
Serve as a marketing project lead on mid-sized initiatives, coordinating work across multiple contributors.