Marketing Optimization Manager, Consumer Solutions

Labcorp•Durham, NC

9d•Hybrid

About The Position

The Marketing Optimization Manager, Consumer Solutions is responsible for understanding how Labcorp OnDemand’s marketing channels work together across the full funnel and identify opportunities to improve efficiency, attribution accuracy, and customer acquisition performance. This role serves as the functional owner of cross-channel optimization and marketing measurement strategy, defining standards, frameworks, and best practices used across the acquisition organization. This position is accountable for ensuring media spend is allocated strategically, insights are actionable, and channel leaders are equipped with clear guidance on what’s working, why, and where to invest next. The role operates as an advisor to leadership, influencing investment decisions and long-term growth strategy through data-driven analysis.

Requirements

Bachelor’s degree.
5 or more years of experience in marketing optimization, marketing analytics, or performance marketing.

Nice To Haves

2 or more years of experience in healthcare, diagnostics, wellness, or B2C eCommerce.
Strong written and verbal communication skills, with experience influencing cross‑functional stakeholders and agency partners.
Highly organized with the ability to prioritize multiple projects and manage competing deadlines.
Demonstrated ability to lead through influence, advise senior stakeholders, and shape decision-making using data and insights.
Strong communication skills with experience influencing cross-functional leaders.
A systems thinker who is passionate about understanding how marketing components work together.
A strong collaborator who excels at communicating technical insights to non‑technical stakeholders.
A strategic operator who enjoys digging into data to uncover actionable recommendations.
Someone who thrives in a fast‑paced, data-driven environment and is motivated by improving efficiency and performance.
Passionate about shaping smarter, more effective marketing to help consumers easily access trusted diagnostic solutions.

Responsibilities

Own and continuously evolve Labcorp OnDemand’s cross-channel optimization and attribution strategy, ensuring methodologies align with business objectives and growth priorities.
Develop a comprehensive understanding of how all marketing channels interact across the consumer journey, from awareness to conversion, and identify cross-channel optimization opportunities.
Set direction and success metrics for channel performance, ensuring consistency and rigor across teams and partners.
Manage and enhance attribution frameworks using customer-journey measurement tools to ensure accurate performance tracking and channel contribution clarity.
Analyze channel efficiency, ROI, and funnel dynamics to recommend and influence spend reallocations that improve acquisition performance.
Guide channel leads and agency partners by translating insights into clear optimization frameworks, testing roadmaps, and prioritization recommendations.
Build and maintain reporting that communicates channel interactions, multi-touch paths, incremental lift, and strategic implications for leadership audiences.
Play a key role in annual and long-range planning by partnering with marketing leadership to inform budget allocation, growth scenarios, and investment tradeoffs.
Ensure all measurement and insights directly connect to enterprise outcomes such as revenue growth and new customer acquisition.