Marketing Ops, Sr. Associate

CVS Health•New York, NY

3d•$50,188 - $122,400•Hybrid

About The Position

The Marketing Operations, Senior Associate is at the center of operational and project management workstreams in the NYC-based "Behavior Change Pods" agile marketing organization. The Marketing Operations, Senior Associate will own and execute marketing operations for a portfolio of "Next Best Actions" campaigns that help over 20 million Aetna members get healthier, reduce medical cost, and raise member satisfaction. Using advanced analytics, cutting-edge marketing tools and agile methodology you’ll gain experience sending health prompts to members, guiding them to manage their health and navigate a complex care system in a friendly way. This is more than just a marketing job! Come onboard and help us improve population health for our members through behavioral change. This Marketing Operations, Senior Associate is required be based in our New York City office, generally 3 days a week on‐site.

Requirements

2+ years in a marketing operations role, specifically within a large corporation (ideally working with some combination of email, direct mail, SMS (Short Message Service), IVR (Interactive Voice Response)/phone, paid media, and/or web).
2+ years of general project management experience (with desire to stretch into a marketing environment), and/or 2+ years of general marketing strategy/operations experience, and/or 1-2 years of pre-MBA (Masters of Business Administration) consulting experience.

Nice To Haves

Professional experience with Microsoft PowerPoint (building deliverables / communication materials) and Microsoft Excel (basic manipulation, pivots, reporting, etc.).
Familiarity with project workflow management tools e.g. Workfront, Smartsheet, etc.
Strong attention to detail is absolutely critical – in order to ensure “Six Sigma” levels of error-free campaign delivery.
Ability to pick things up quickly (e.g.: become knowledgeable about new campaigns, understand roles and responsibilities within each team), work autonomously, and be comfortable with ambiguity.
Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment).
Experience within the healthcare industry.
Passion and dedication for healthcare, specifically in improving the lives of our members.
Bachelor’s degree in marketing.

Responsibilities

Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more).
Manage trafficking of marketing campaigns within Aetna content approvals ecosystem – support necessary legal and regulatory reviews by packaging and submitting materials; prepare responses to reviewer feedback; manage version control and troubleshoot any conflicting feedback to ensure timely and compliant delivery of approved campaign assets.
Lead cross-functional Campaign Team implementation meetings; create timelines and track status toward campaign launch, negotiating blockers as they arise.
Review and approve highly customized test and final proofs across multiple formats and media, utilizing a variety of campaign materials, including content grids, test briefs, checklists, prior approval forms, or other job aids.
Escalate inaccuracies, inconsistencies, or errors to Campaign Team; ensure that revisions have been applied when feedback is provided.
Coordinate between external partners, internal teams and reviewers on timelines, budgets, and requirements and manage vendor interactions as needed.
Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed.
Manage Pod finances and other reporting/dashboards.
Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine.”
Synthesize learnings from "test & learn" marketing experiments on a regular basis.
Own development of some 'behavior change' campaigns end-to-end – building on operational leadership to own strategy and facilitate creative development through execution deployment.