Marketing Ops Manager, Tech & AI

LumApps • Webster, MA

6d • Hybrid

About The Position

LumApps is an AI-powered Employee Hub that supports companies in their digital transformation of communication, collaboration, and engagement. The platform is a leader in the market, deployed by Fortune 500 clients globally, and recognized in Gartner's Magic Quadrant and Forrester Wave. LumApps recently partnered with Beekeeper to expand its reach to frontline employees. The company's mission is to make people feel they belong and have a purpose, fostering an environment where employees are engaged and work towards common goals. LumApps' solution helps companies improve team productivity, transform employees into ambassadors, make them more efficient and connected, reduce turnover, accelerate onboarding, and improve customer experiences. With over 600 employees across 11 offices worldwide, LumApps is undergoing an ambitious growth phase to become the clear market leader, supported by its shareholder Bridgepoint. The company values boldness, integrity, teamwork, and continuous evolution.

Requirements

• 3+ years of experience in a marketing ops, marketing technology, or digital marketing role.
• Hands-on experience with Google Tag Manager.
• Proven experience building AI-powered workflows, having shipped automations using tools like n8n, Zapier, Make, or similar combined with AI.
• Clear communication skills, with the ability to explain technical concepts to non-technical audiences.
• Self-directed, able to identify problems, propose solutions, and take initiative.

Nice To Haves

• Working knowledge of HubSpot, including building reports, navigating workflows, and understanding data flow.
• Practical experience with a consent management platform (e.g., OneTrust, Cookiebot).
• Basic scripting ability (JavaScript, Python).
• Familiarity with server-side tracking setups.

Responsibilities

• Ensure marketing data is trustworthy, reporting is clear, and the team operates smarter through automation and AI.
• Capture the right signals across the funnel, including intent and engagement, beyond just clicks and form fills.
• Set up and maintain Google Tag Manager across web properties, including conversion signals for paid and organic channels.
• Manage the consent management platform and ensure alignment with privacy requirements.
• Maintain accurate campaign attribution in HubSpot and Salesforce.
• Own the health of key tool integrations such as 6sense, Goldcast, and Reachdesk, and connected platforms.
• Evaluate and lead the technical setup of new tools as the marketing technology stack evolves, including integration requirements, configuration, and documentation.
• Support the rollout and documentation of new tools.
• Identify and automate repetitive manual tasks performed by the marketing team.
• Build lightweight automations using no-code and low-code tools (e.g., n8n, Zapier, Make).
• Explore and implement AI tools to save the team time, including prompting, workflows, and content operations.
• Share built solutions and learnings to upskill the team.

Benefits

• Hybrid work model (2 days in office, 3 days remote)
• Supportive parental leave and family moments, including a Christmas party for kids
• Afterworks, team celebrations, and seasonal parties

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed