Marketing Operations Sr. Manager / Director

Procare HR • Minneapolis, MN

3d • Remote

About The Position

Start a new career as a Marketing Operations Sr. Manager / Director with Procare HR! At Procare HR, we're on a mission to transform workforce outcomes for care providers through our industry-focused HR services model. We offer comprehensive HR services, including payroll processing, benefits administration, workers compensation management, and general HR support. Our core values drive our culture, emphasizing positivity, curiosity, accountability, gratitude, and growth.

Procare HR is looking for a builder -- someone who thrives at the intersection of marketing strategy, revenue operations, and emerging technology. This is not a role for someone who manages platforms. It is a role for someone who architects them, automates across them, and constantly asks: what can we do with this that nobody else has thought to try?

Reporting directly to the CMO, you will own the technology and operational infrastructure that powers our demand generation, account-based marketing, and revenue alignment motion – this is a chance to build a go-to-market foundation with AI at its core. You will drive both vision and execution.

We serve senior living organizations, and our buyers are C-suite and senior operations leaders in a relationship-driven, compliance-sensitive industry. This is a focused vertical, which means we need precision over volume -- and that precision starts with the systems you help build.

Requirements

• Minimum of 5 years of marketing operations, revenue operations, or a GTM engineering function.
• Deep hands-on experience with marketing automation platforms and Salesforce CRM.
• Proven ABM program buildout -- not just exposure, but end-to-end tracking.
• Strong data skills: attribution modeling, dashboard construction, BI tool fluency.
• Active AI practitioner -- you use LLMs, automation tools, and AI-powered platforms in your daily workflow.
• Builder track record: you have built programs from scratch and can show the before/after.
• Ability to operate strategically (roadmap, prioritization, executive communication) and tactically (actually do the work).

Nice To Haves

• Experience with ABM platforms: RollWorks, 6sense, Demandbase, etc. (Strongly Preferred).
• Familiarity with intent data providers (Strongly Preferred).
• Experience in relationship-driven verticals (Strongly Preferred).
• Experience supporting a small marketing team as a force multiplier (Strongly Preferred).
• Experience in the senior care, healthcare, or workforce management industry (Preferred).
• Proficiency in Python or JavaScript for lightweight automation scripts (Preferred).

Responsibilities

• Own the technology and operational infrastructure that powers demand generation, account-based marketing, and revenue alignment.
• Architect, automate, and innovate marketing platforms.
• Drive both vision and execution for the go-to-market foundation with AI at its core.
• Build precision systems for a focused vertical serving senior living organizations.
• Conduct a full audit of the current tech stack, data flows, and attribution gaps.
• Develop and document a 12-month roadmap.
• Build, score, and load initial ABM account lists into platforms for campaign activation.
• Deploy and put into production the first AI-assisted workflow.
• Establish a functioning ABM motion across 2,000 target accounts with measurable pipeline attribution.
• Create an executive dashboard providing real-time visibility into channel performance, ABM engagement, and revenue contribution.
• Implement AI-powered processes that meaningfully reduce manual effort across the marketing function.
• Develop Procare HR marketing infrastructure that can scale without linear headcount growth.

Benefits

• Health insurance with company paid premium for employee only coverage
• FSA and HSA options available
• Company paid dental insurance for employee only coverage
• Company paid life insurance
• Company paid short- and long-term disability insurance
• A 401K plan with company match and safe harbor contribution
• Paid Time Off
• Additional ancillary benefits including Vision, Critical Illness, Voluntary Life/AD&D, and Accident

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed