Marketing Operations Specialist II

Aerotech, Inc.•Pittsburgh, PA

13d•Hybrid

About The Position

Looking for meaningful work where you can make a difference in global innovation? Engineer a better future with Aerotech, a global leader in precision motion and automation. Our customers create some of the most innovative products on the planet, from life-saving medical devices to tools for deep space exploration. Our precision motion and automation systems make it all possible. Build a lasting, satisfying career at Aerotech, where we foster growth, empower employees and promote from within. You'll find unparalleled opportunities and a company that values your voice. We also provide an extensive total rewards compensation system, including: Bonus payments every 6 months Rich health plans Retirement planning with our 100% company-paid Employee Stock Ownership Trust If you’re mechanically inclined or technically savvy with a passion for cutting-edge technology, we want to hear from you. Position Summary The Marketing Operations Specialist II administers assigned areas of the marketing technology stack independently and builds campaign infrastructure, dashboards, and automations to specification. This position runs data integrity work, maintains the website, and resolves user issues without escalation.

Requirements

Solid marketing automation administration skills. HubSpot preferred, and Salesforce, Marketo, or Pardot experience will be considered.
Working knowledge of data integrity practices and reporting.
Practical website CMS skills. WordPress preferred.
Data-driven mindset with the ability to measure, analyze, and adjust marketing efforts to achieve results.
Ability to manage small projects with multiple stakeholders.
Strong communication and documentation skills.
Bachelor's degree in marketing, business, communications, or information systems from an accredited college or university, required.
Minimum of four years of marketing operations experience, required.
Marketing automation platform administration, required. HubSpot certification preferred.
Must be authorized to work in the United States without employer sponsorship. Aerotech does not provide US work authorization sponsorship for this position. OPT and CPT visa holders are not eligible for employment if they will need work authorization sponsorship at any time in the future.
Must be authorized to work in the US currently and in the future without employer sponsorship.

Nice To Haves

Familiarity with data privacy practices such as GDPR, preferred.
Experience with marketing technical products or services, preferred.
Equivalent combination of education and experience may be considered.

Responsibilities

Develop and execute corporate marketing campaigns for products and market segments.
Build and maintain the lead generation and lead nurturing processes.
Administer assigned HubSpot areas independently, including objects, properties, workflows, and forms.
Resolve user issues without escalation.
Build and maintain campaign infrastructure to specification, including workflows, scoring inputs, and routing rules.
Maintain and update aerotech.com.
Execute digital initiatives across SEO, paid search, social, and email.
Run data integrity initiatives for assigned objects.
Build audits and fix root causes with some guidance.
Build dashboards and reports for campaigns, channels, and lead flow.
Validate accuracy before distribution.
Improve existing processes and automations.
Manage small operations projects end to end with multiple stakeholders.
Manage the corporate marketing demonstration equipment inventory, including physical location of record, check-out, and return.
Train marketing team members on platform usage and process adherence.
Support the regional marketing teams on trade show and promotional event planning and logistics.
Collaborate with and manage marketing technology vendors.
As assigned.