Marketing Operations Senior Manager

Dollar General • Goodlettsville, TN

2d

About The Position

The Senior Marketing Operations Manager leads enterprise marketing initiatives, ensuring strategic alignment, operational efficiency, and flawless execution. This role owns the enterprise marketing calendar, partners with intake and campaign teams to prioritize initiatives, and drives process optimization through tools, templates, and workflows. The position is critical for synchronizing cross-functional teams and providing visibility into timelines, dependencies, and resource allocation.

Requirements

• Strong project management and organizational skills
• Expertise in marketing operations and workflow optimization
• Proficiency in Microsoft Suite and Project Management Tools (i.e. Monday.com)
• Ability to manage multiple priorities and deadlines
• Excellent communication and cross-functional collaboration skills
• Experience in retail marketing operations and/or retail media network marketing operations
• Bachelor's Degree in Marketing, Business, or related field
• 7+ years of experience in marketing operations or integrated marketing roles
• Experience working with cross-functional teams and external agencies
• Proven track record of managing complex marketing calendars and cross-functional processes
• Experience with marketing technology platforms and workflow tools

Responsibilities

• Own Enterprise Marketing Calendar: Build and maintain the enterprise marketing calendar, updating with changes and ensuring alignment across teams.
• Prioritization & Calendarization: Partner with Business Intake team to prioritize initiatives and calendarize them into the marketing calendar. Help provide high-level prioritization messaging by focus pillars in conjunction with campaign managers into calendar.
• Campaign Alignment: Collaborate with campaign managers to validate initiative scope and timing based on enterprise marketing pillars and merchandising priorities
• Integrated Marketing Support: Calendarize & operationalize added-value placements and sellable inventory for retail media network initiatives and integrated marketing programs
• Process Optimization: Develop and maintain project management infrastructure, tools, templates, timelines, and workflows; train teams to ensure adoption.
• Visibility & Reporting: Provide leadership with visibility into campaign timelines, dependencies, and resource allocation
• Cross-Team Synchronization: Serve as the central point for integration across enterprise marketing, DGMN, and integrated marketing teams; ensure enterprise calendar feeds into channel content calendars managed by the Creative Director and content supply chain

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees