Marketing Operations Senior Analyst

Fontainebleau Las Vegas • Las Vegas, NV

12d • $70,000 - $95,000

About The Position

The Marketing Operations Sr. Analyst is responsible for supporting the direct marketing department with marketing execution and administration, marketing technology implementation, data segmentation, and analyses to improve the organization’s marketing efforts. Reporting to the Director of Database Marketing, they will make efforts in leveraging technology, data, and processes to improve marketing operations and strategy.

Requirements

• Bachelor’s degree in business with a focus on quantitative fields (analytics, statistics, data science) and/or equivalent professional work experience in analytics roles.
• Minimum one year of experience in a casino marketing, database marketing, or loyalty marketing role required.
• Prior experience in gaming/hospitality industry required.
• Hands-on experience in Excel (pivot, lookups, etc.), data querying/modeling tools (SQL, R, Python, etc.), data visualization/BI tools (Tableau, PowerBI, etc.) and HTML.
• Proficiency in writing, debugging, and refining SQL query scripts required.
• Strong operational knowledge working with omnichannel marketing platforms
• Strong technical understanding of data, database management, and reporting/analytics, especially involving large and complex datasets (transactional/interaction-level customer data).
• Have ability to quickly gain proficiency of a database marketing tech stack and data flow that involve multiple systems, databases, and tools.
• Keen attention to detail & accuracy in data handling and reporting.
• Strong verbal/written communication and data presentation skills, including an ability to effectively communicate with both technical and non-technical teams.
• A self-starter with an ability to anticipate, multi-task, and prioritize workload with minimal supervision in a fast-paced and quickly evolving environment.
• Have natural curiosity and thrive in answering business questions with data and metrics.
• Passionate about scalable and future-proof processes, systems, and analytics.
• Member must be able to qualify for licenses and permits required by federal, state, and local regulations.
• Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.
• Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
• While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls. The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.
• The Member must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

Responsibilities

• Support and perform the day-to-day data operations for direct marketing and digital marketing
• Implement efficient and scalable methodologies, processes, workflows, and automations for loyalty marketing data management and operations composed of multiple technology systems and platforms.
• Manage and optimize direct marketing efforts
• Provide timely marketing reporting and analytical support to internal business stakeholders and senior leadership to support effective business decision-making.
• Perform data modeling, reporting, and analysis on marketing performance.
• Build email and direct marketing campaigns
• Collaborate with stakeholders in developing and implementing marketing strategies
• Create and/or maintain end-to-end database marketing performance reporting and analytics dashboards.
• Coordinate and collaborate closely with the database marketing campaign team in the set-up, QA, and activate promotional offers across multiple systems to enable smooth and accurate multi-channel offer redemptions.
• Provide and present optimization insights and recommendations for marketing strategies and campaigns based upon analysis to leadership team.
• Serve as an in-house specialist for customer data and our guest and loyalty databases (i.e., customer profiles, data/address hygiene, personalization, campaign management, data privacy, and database analytics).
• Perform ad-hoc analysis, reporting or projects as requested.
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary.

Benefits

• Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success. We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.
• In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program. The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level