Senior Marketing Analyst

SentinelOne•Mountain View, CA

About The Position

As a Senior Marketing Analyst you will play a pivotal role in analyzing and interpreting marketing data to drive actionable insights, improve campaign performance, and inform strategic decisions. The ideal candidate will have strong analytical skills, a deep understanding of digital marketing channels, and a passion for leveraging data to optimize marketing initiatives.

Requirements

Bachelor's degree in Marketing, Business, Computer Science, Statistics, or a related field, or equivalent work experience
5+ years of experience in data analytics (Marketing and B2B a plus)
Heavy experience with data visualization and reporting tools (e.g., Tableau, PowerBI, Excel, Salesforce, etc)
Proficient in SQL (GBQ a plus)
Strong analytical skills with the ability to translate data into actionable insights
Excellent communication and interpersonal skills, with the ability to present complex data in a clear and actionable manner to all levels
Strong attention to detail and ability to work independently
Must have a true aptitude and passion for understanding and translating complex data in a way that is simple and easily comprehensible, especially for non-technical audiences

Responsibilities

Analyze the performance of marketing campaigns across multiple channels (e.g., email, social media, search, display ads, etc.) from lead to ACV conversion through our marketing and sales funnel
Query large data and create datamarts to support our growing data ecosystem in Google Big Query
Build and maintain interactive dashboards to provide real-time insights to marketing stakeholders, enabling data-driven decision-making
Create reports and dashboards in Salesforce for real time reporting
Analyze customer data to create effective segmentation strategies that enhance targeting for campaigns and promotions
Maintain current Tableau reporting, as well as work to evolve and create new reporting with new data streams and tool evolution
Build strong relationships across the organization and work cross functionally to support the organization’s needs
Self-directed, innovative thinker with strong attention to detail who needs limited guidance to frame business problems, develop and iterate on appropriate analysis in the face of ambiguity

Benefits

Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
Unlimited PTO
Industry-leading gender-neutral parental leave
Paid company holidays
Paid sick time
Employee stock purchase program
Disability and life insurance
Employee assistance program
Gym membership reimbursement
Cell phone reimbursement
Numerous company-sponsored events including regular happy hours and team-building events