Senior Marketing Data Analyst

Tidal Wave Management-posted 8 days ago

$95,000 - $115,000/Yr

Full-time • Mid Level

Birmingham, AL

1,001-5,000 employees

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The Marketing Data Analyst supports the Marketing team with advanced analytics across all marketing investment channels, customer and member behavior, lifecycle insights, and revenue optimization. This role requires a highly analytical, strategic thinker who can translate complex customer and media data into actionable insights that drive measurable results. This is not just a report-building role. The Marketing Data Analyst is a strategic partner who deeply understands customer journeys, segmentation, attribution, paid media, CRM lifecycle touchpoints, experimentation, and satisfaction metrics. They bring proactive ideas to leadership, identify opportunities to improve ROI, automate workflows, and uncover insights that accelerate membership growth and customer value. The ideal candidate has hands-on experience with digital marketing platforms, customer behavior analysis, lifecycle strategy, and cross-channel attribution—along with the analytical horsepower to evaluate Fleet programs, Fundraising performance, and Customer Service workflows.

Marketing Performance & Paid Media Build dashboards and insights for Google Ads, GA4, Meta Ads, and paid social. Analyze CAC, ROAS, CPM, CPC, CTR, conversion rates, impression share, reach, and frequency. Conduct deep dives into campaign effectiveness by audience, channel, creative, ad group, and placement.
Customer Behavior, LTV, and Segmentation Analyze LTV by behavior, cohort, creative, segment, and marketing source. Build behavioral and demographic customer segmentation models. Map customer and member journeys, identifying friction points and optimization opportunities. Conduct lifecycle analysis (acquisition → onboarding → engagement → retention → reactivation).
CRM & Customer Journey Optimization Support CRM strategy by identifying lifecycle triggers, journey touchpoints, and behavioral event patterns. Improve automated CRM workflows (email, SMS, app notifications) using data-driven insights. Identify personalized touchpoints that lift engagement, satisfaction, and retention.
A/B Testing + Experimentation Design, implement, and evaluate A/B tests for landing pages, creative, messaging, promotions, etc. Apply statistical rigor to ensure validity and confidence in test results.
Customer Satisfaction & Review Analytics Analyze NPS, sentiment, CSAT, and review data from online and offline channels. Identify themes, patterns, and root causes that influence brand perception and reputation. Recommend customer experience improvements using qualitative + quantitative data.
Fleet & Fundraising Analytics Analyze performance of Fleet programs (usage, revenue trends, retention, discount structures, etc.). Evaluate Fundraising program performance across organizations, channels, and regions. Identify optimization opportunities to increase participation and revenue.
Customer Service Analytics Evaluate call center, email, and chat metrics: volume, response time, handle time, resolution rate, churn risk signals.

Can pass a drug test and criminal background check.
Are legally eligible to work in the United States.

PTO is based on the company’s PTO policy.
Eligibility for health, dental, and vision coverage subject to 30 day waiting period.
Eligibility for 401(K), subject to plan terms.
Eligibility for benefits such as life insurance, short- and long-term disability, hospital indemnity, critical illness, and accidental, subject to 30 day waiting period.
Company-paid holidays.
Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

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