Marketing Operations Analyst

Cloud--posted 6 days ago
Full-time • Mid Level
Remote
51-100 employees
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Join our dynamic Operations team as we empower our visionary and ever-evolving Marketing organization through data-driven insights and operational excellence across all functions, including campaigns, learning and enablement, social listening, and more. We're seeking a motivated and detail-oriented individual with a passion for analytics to be a key contributor in driving business planning and effectiveness. As a vital partner to the Marketing team, you'll play a crucial role in monitoring performance, informing strategic adjustments, and fostering a data-driven culture by providing expertise and championing data literacy.

  • Interact with and analyze data from various sources and platforms relevant to Marketing (e.g., campaign automation, CRM, data warehouse, CDP, LMS/CMS, 3rd party data, social listening), with the ability to connect and synthesize insights across these diverse datasets.
  • Translate data into actionable insights and recommendations that help to drive business outcomes.
  • Collaborate with various teams and stakeholders to define and refine measurement and evaluation strategies for Marketing activities, such as:
  • Campaign Optimization: Analyze website content engagement metrics and campaign ROI to identify top-performing assets and optimize messaging strategies for increased conversion and engagement.
  • Learning & Enablement Effectiveness: Evaluate learning path architecture and training/enablement content engagement to ensure they are driving targeted business outcomes and learner success, while establishing auditing cycles for content relevance.
  • Social Intelligence: Analyze social listening data to understand audience sentiment, identify trends, and inform marketing strategies and content creation.
  • Assist and coach others in the analysis of data and development of insights and narratives and foster a data-informed decision-making culture within the Marketing team.
  • Implement and maintain event tracking using analytics tools, ensuring data accuracy and completeness.
  • Use data tools for manual import/export.
  • Develop and maintain reports and dashboards.
  • Help ensure the health of multiple databases during platform implementations, migrations, etc. by developing and implementing data quality checks and monitoring processes.
  • Deliver high-value outcomes while participating in problem-solving, such as:
  • Work with data limitations and find creative solutions to extract meaningful insights.
  • Proactively identify and address data tracking gaps, while improving data quality.
  • Work through the challenges of current platform limitations, while understanding the platform's future state.
  • Proactively identify opportunities for data-driven improvements across marketing functions.
  • Proficiency in the usage, configuration, and management of:
  • Data visualization and reporting tools (e.g., Tableau, Power BI, Looker Studio).
  • Analytics tools (e.g., GA4, Adobe Analytics, etc.).
  • Tag management systems (e.g., Google Tag Manager, etc.).
  • Data querying and manipulation tools (e.g., SQL).
  • Demonstrated ability to analyze complex data sets and identify trends and insights.
  • Experience with data modeling and/or ETL processes.
  • Proven ability to formulate and test data-driven hypotheses.
  • Strong proficiency in the development of data-driven narratives.
  • Excellent communication skills to clearly articulate information and ability to build compelling presentations and reports to clearly convey complex information.
  • Proficiency in Google Suite and Microsoft Office.
  • Statistical knowledge (e.g., understanding of statistical significance, correlation vs. causation, etc.) and a solid understanding of principles and methodologies relevant to marketing analysis (e.g. A/B testing, regression analysis, segmentation).
  • Ability to build effective relationships with key business stakeholders and form productive partnerships with collaborators, including the ability to translate technical findings to non-technical audiences.
  • Strong problem-solving and critical-thinking skills.
  • Excellent organizational and time-management skills, with the ability to prioritize and manage multiple projects.
  • Intellectual curiosity and a passion for uncovering insights from data.
  • 8+ years of experience in marketing analytics or a closely related role focused on data-driven decision making.
  • Master's degree in a relevant field (e.g., Marketing, Business Analytics, Statistics, Economics) or equivalent demonstrable experience and a strong portfolio of data-driven marketing analysis.
  • Awareness of data privacy regulations (e.g., GDPR, CCPA) and data governance practices.
  • Project management skills.
  • Experience with specific platforms relevant to marketing (e.g., Salesforce, Oracle, Eloqua, BigTinCan, HighTouch).
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