Business Analyst - Marketing Operations

CapricornPerth, WA
12hHybrid

About The Position

A little about us Capricorn is one of Australia and New Zealand’s largest and most dynamic Member-owned organisations. Since 1974, we’ve provided our Members with financial and business solutions to make running a business easier. Our flagship Trade Account offers instant credit with over 1600 Preferred Suppliers, simplified monthly expenses, and a generous rewards program. We have a strong foundation in the automotive and machinery aftermarkets. Our vibrant community includes over 31,000 Members across Australia and New Zealand, from national franchises to your local family workshop. Last year, Capricorn facilitated nearly $4bn in sales with our Preferred Suppliers. At Capricorn, we're about more than just products and services. We work hard to ensure that our Members, Suppliers and People feel like they're part of something bigger - a Community which is connected and supported to make a difference, while having some fun along the way! Exciting new roles at Capricorn We’re expanding our Brand, Marketing & Experience team as part of Capricorn’s new strategy and commitment to One Capricorn, One Community. These newly created roles offer the chance to make an impact, contribute fresh ideas, and help shape the future of how we connect with our Community. These new roles represent an exciting opportunity to join a purpose-led organisation that values innovation, collaboration, and growth. Join us and play a key role in shaping the next chapter of Capricorn’s journey. Drive marketing through smart systems and processes! As a Marketing Systems & Operations Analyst, you’ll be the vital link between technology, third party providers, and our Brand, Marketing & Experience team, driving process improvements that enhance efficiency, effectiveness, and experience. You’ll lead the implementation of Martech Solutions, streamline workflows, and ensure systems and operations are aligned with business needs. This will have office-based requirements in WA so Australian based applicants encouraged to apply.

Requirements

  • Strong understanding of Customer Relationship Management (CRM), Martech platforms and marketing workflows.
  • Ability to translate business needs into technical and process requirements.
  • Familiarity with process mapping tools, documentation standards and procurement processes, including both digital systems and offline vendor management.
  • Excellent analytical and problem-solving skills.
  • Strong communication and stakeholder engagement skills across all levels and functions.

Nice To Haves

  • 4+ years’ experience in marketing operations, systems analysis, or business process improvement

Responsibilities

  • Identify and implement technology solutions to improve marketing operations and team efficiency.
  • Act as the internal champion and super-user for marketing systems, supporting Martech adoption and capability building.
  • Develop process maps, document requirements, and manage procurement for Martech platforms and offline services.
  • Coordinate offline procurement activities, including tenders for print and mailing houses, ensuring quality, value and compliance.
  • Collaborate with our Group Technology & Information Services team, vendors, and internal stakeholders to ensure systems meet operational and strategic needs.
  • Maintain governance, monitor system performance, and drive continuous improvement initiatives.

Benefits

  • Work flexibility – We’re all unique, and so are the ways in which we work. We have Hybrid (2 days working from home) written into our policy.
  • Development Opportunities – your success is ours too. We provide training opportunities and development to give you the tools you need to grow.
  • Paid parental leave – during life’s most important times, we support parents’ leave (for both parents) and their transition back to work.
  • Get social – our social calendar is full, with a range of different virtual and face-to-face events to keep us connected.
  • A place you want to be – from the sweeping city views, coffee on tap and the general buzz of our team, Capricorn is a place you want to be.
  • A cherry on top – we’ve got a heap of benefits that our team actually use, including a fantastic reward and recognition program, wellness program, additional leave purchase and so much more!
  • Amazing Benefits – Unlock amazing benefits at Capricorn. We offer all staff free gym membership near the office, discounted private health benefits and all-inclusive working from home kits to get you started!
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