Marketing Operations Analyst

Red Oak • Austin, TX

1d • Hybrid

About The Position

We are seeking a detail-oriented and analytical Marketing Operations Analyst to join our Revenue Operations team. This role is ideal for someone early in their career who is eager to learn how marketing, sales, and customer success work together in a fast-paced SaaS environment. Reporting directly to Revenue Operations leadership, you will support the execution, measurement, and optimization of marketing programs and processes that drive pipeline and revenue growth.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field (or equivalent work experience).
• 2–3 years of experience in Marketing Operations, Sales Operations, or a related role.
• Familiarity with marketing automation tools (HubSpot, Marketo, Pardot) and CRM (HubSpot required, Salesforce also preferred).
• Strong Excel/Google Sheets skills; familiarity with reporting and data visualization tools is a plus.

Responsibilities

• Assist in managing and maintaining marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and integrations with Salesforce.
• Support data hygiene, list uploads, and campaign set-up to ensure accurate targeting and segmentation.
• Create HubSpot workflows to trigger marketing campaigns
• Run full operational life cycle of webinars. Create website embedded registration forms, associated email campaigns to registered contacts and prospect contacts from our lists, trigger reminders and Zoom invites from the HubSpot workflow, set up the Zoom webinar and manage the operations during the webinar. Track and report webinar success metrics.
• Create UTM tracking and report on marketing success using tracking metrics.
• Create bi-directional link between HubSpot and SFDC systems for lead metrics communication.
• Enhance contract data through tools like ZoomInfo.
• Partner with Marketing to track and report on campaign performance.
• Build dashboards and reports in Salesforce and/or BI tools to measure lead flow, funnel conversion, and ROI.
• Help monitor lead scoring, routing, and campaign attribution processes.
• Ensure marketing data accuracy by running regular audits and identifying areas for improvement.
• Support the Revenue Operations team in pipeline analysis and marketing contribution reporting.
• Assist with preparing monthly/quarterly business reviews (QBRs).
• Work cross-functionally to ensure reporting aligns with training, onboarding, and productivity initiatives.
• Support leadership in preparing QBRs, board decks, and marketing funnel review sessions.
• Collaborate with Sales Operations to ensure proper attribution and lead-to-opportunity tracking.
• Document and maintain marketing operations processes and workflows.
• Provide support for testing and rolling out new tools, campaigns, or processes across the GTM team.
• Collaborate with Sales to ensure smooth lead handoff and alignment.

Benefits

• Exposure to the full GTM funnel—sales, marketing, and client success.
• Mentorship from experienced Revenue Operations leaders.
• Opportunity to gain hands-on experience with industry-standard SaaS tools and processes.
• Clear career growth path into Marketing Operations, Sales Operations, or broader RevOps roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level