Marketing Operations Manager (Lead Funnel)

Asana • San Francisco, CA

3d

About The Position

The Asana Marketing Operations team is chartered with achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights. We’re seeking a Marketing Operations Manager to shape and optimize our Inbound Lead Funnel, ensuring seamless end-to-end infrastructure and operations. You’ll partner with global marketing and sales leaders to implement and optimize lead scoring, routing, and workflows while enabling teams with reporting insights. This high-visibility position directly impacts revenue by ensuring every lead is properly captured, scored, routed and actioned while building scalable processes for our GTM organization.

Requirements

• Achieving revenue targets by optimizing the customer journey with technology, operational programs and actionable insights
• Shape and optimize our Inbound Lead Funnel, ensuring seamless end-to-end infrastructure and operations
• Partner with global marketing and sales leaders to implement and optimize lead scoring, routing, and workflows
• Enable teams with reporting insights
• Ensure every lead is properly captured, scored, routed and actioned
• Build scalable processes for our GTM organization
• Provide critical performance insights that drive revenue growth
• Establish project scope, goals, milestones, success metrics and stakeholder management
• Own technical infrastructure, including predictive scoring, funnel logic, lead routing, and data integrations across a multi-product ecosystem
• Report on funnel performance and recommend improvements to increase funnel conversion rates
• Continuously monitor marketing and sales funnel systems to ensure smooth operations and resolve any issues
• Maintain clear documentation of lead funnel processes, ensuring alignment across teams and enabling stakeholders with the knowledge they need to succeed

Responsibilities

• Partner with global marketing, sales and technology teams on key lead funnel operations and provide critical performance insights that drive revenue growth
• Project manage large-scale projects, establishing project scope, goals, milestones, success metrics and stakeholder management
• Own technical infrastructure, including predictive scoring, funnel logic, lead routing, and data integrations across a multi-product ecosystem
• Report on funnel performance and recommend improvements to increase funnel conversion rates
• Continuously monitor marketing and sales funnel systems to ensure smooth operations and resolve any issues
• Maintain clear documentation of lead funnel processes, ensuring alignment across teams and enabling stakeholders with the knowledge they need to succeed

Benefits

• Comprehensive health benefits including mental health programs and coaching
• In-house culinary program
• Supportive parental leave policies
• Opportunity to take on big responsibilities that impact company success and challenge you
• Resources that support growth and team growth

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed