Marketing Operations Manager

Serenity Mental Health Centers•Sandy Springs, GA

2d•Onsite

About The Position

Serenity Healthcare is looking for a hands-on Marketing Operations Manager to own the systems that turn marketing interest into scheduled patient consultations. This is a builder’s role. We’re looking for someone who wants to be in the tools, building, automating, testing, measuring and improving the systems behind our marketing engine. Our core marketing technology stack includes ActiveCampaign, Mixpanel and Instapage, and you’ll take ownership of how these platforms support the patient journey from first click to scheduled consult. You’ll work closely with marketing, intake, clinic operations and our data team to make sure prospective patients get to the right person quickly, leads don’t fall through the cracks, and we have a clear understanding of what is actually driving growth.

Requirements

5 - 8 years in marketing operations, demand generation operations or a similar hands-on role
Hands-on experience administering ActiveCampaign, HubSpot, Marketo, Klaviyo or a comparable marketing automation platform
Experience with analytics platforms such as Mixpanel, Amplitude or similar
Experience building and testing landing pages using Instapage, Unbounce, Webflow or similar
Hands-on experience with CRM integrations and lead routing
Strong knowledge of UTMs, conversion events, call tracking and attribution
Experience identifying and resolving data issues including duplicates, failed syncs, incomplete records and attribution gaps
Strong documentation and process-building skills
The ability to work cross-functionally while remaining highly hands-on

Nice To Haves

Healthcare or multi-location businesses
CallRail or Invoca
Zapier
Make
n8n
HIPAA-aware marketing operations

Responsibilities

Build and optimize lifecycle automations in ActiveCampaign, from initial inquiry through scheduled consultation, including nurture and re-engagement for prospective patients who don’t convert.
Own our Instapage program, building and maintaining landing pages while continuously testing messaging, forms and conversion paths to improve performance.
Use Mixpanel and our broader reporting infrastructure to understand the patient journey, identify conversion drop-offs and turn marketing data into actionable insights.
Design workflows that get every inquiry to the right clinic and scheduler quickly, with the context they need. Establish and improve processes around assignment, speed-to-lead, follow-up and stalled leads.
Connect marketing spend to leads, scheduled consultations and ultimately patients. Help us understand which campaigns, channels and locations are producing results.
Establish and maintain standards for UTMs, conversion tracking, call tracking, segmentation, database hygiene and campaign measurement.
Partner with our data, intake, clinic operations, privacy and legal teams to ensure our marketing systems are reliable, measurable and appropriate for healthcare.
Build and document processes that allow the broader marketing team to launch campaigns without depending on Marketing Operations for every step.