Marketing Operations Manager

Magnet Forensics•Waterloo, ON

21d•CA$90,000 - CA$115,000•Hybrid

About The Position

The Marketing team is responsible for developing and leading programs at all stages of the marketing funnel to drive demand and create opportunities for our global sales team. By leveraging AI and automation, the Marketing Operations Manager enhances segmentation, improves lead scoring and routing, and accelerates insight generation to inform strategic decision-making.

Requirements

5-7 years experience working cross-functionally with multiple teams, partnering closely with Marketing, Business Systems, and Sales Enablement to deliver shared outcomes.
Hands-on experience managing a marketing technology stack, including marketing automation, ABM platforms, and sales engagement tools, with an ability to connect the dots on how systems work together and/or share data.
Strong organizational and project management skills, with the ability to manage multiple initiatives, priorities, and stakeholders at the same time.
A problem solver who is comfortable working in ambiguity, able to identify gaps, design new ways of working, and build processes from the ground up.
Innovative, resourceful, and eager to adopt new marketing strategies and tactics with a strong curiosity in AI.
Familiarity with tools such as Salesforce, Demandbase, Marketing Cloud, Qualified, Salesloft, ZoomInfo, ON24, Cvent, and AI solutions.

Nice To Haves

Experience supporting account-based marketing (ABM) programs, including account segmentation, buying group concepts, and account-level engagement or intent reporting.
Exposure to vendor evaluation, contract renewals, or procurement processes.
Prior exposure to AI pilots or experimentation, such as AI research tools, chatbots, automation agents, or predictive insights.

Responsibilities

Manage the day-to-day health and performance of the marketing tech stack, ensuring tools are properly configured, integrated, and used effectively.
Recommend improvements, prioritize operational initiatives, and drive execution in partnership with stakeholders.
Support the operational execution of Account-Based Marketing (ABM), ensuring account targeting, segmentation, buying group structures, and engagement measurement are consistently applied and optimized in our ABM platform.
Implement and document standards and best practices for how marketing systems, workflows, and data are used across teams.
Evolve and manage our trial provisioning process to ensure trial journeys are consistent across products, scalable, easy to manage, and extended to multi-language support.
Connect systems and streamline workflows across marketing tools to automate manual processes, including a focus on introducing AI assisted workflows.
Oversee new tooling recommendations & implementations, maintaining team alignment on go-to-market deliverables, ensuring successful and timely rollout, and creation of onboarding materials.
Own the evaluation, purchasing, and renewal of marketing tools, monitoring contract term cycles, working with vendors to obtain quotes and working with internal stakeholders to gather appropriate approvals.
Coordinate with Sales Enablement opportunities to increase sales education of ABM tech stack and intelligence which might include creation of training materials, best practices, and tips & tricks.
Other responsibilities, as assigned