Marketing Operations Manager

Bertelsmann-Jobs•Morrisville, NC

6d•Hybrid

About The Position

The Technical Marketing Operations Manager is a strategic and technical resource responsible for designing, managing, and optimizing marketing operations infrastructure that supports demand generation, product launches, lead management, campaign execution, and AI-enabled marketing workflows. This role collaborates with Marketing, Revenue Operations, Sales, Customer Success, Product Marketing, Digital Marketing, and IT stakeholders to improve lead lifecycle performance, reduce manual work, ensure data quality, and deliver scalable systems and automations. This includes knowledge and practical application of marketing automation platforms, CRM workflows, analytics, APIs, AI tools, and process improvement methodologies.

Requirements

5+ years of experience in marketing operations, marketing automation, revenue operations, or digital campaign operations
3+ years working for a SaaS Products organization or B2B technology organization
Expertise in marketing automation platforms, CRM systems, campaign operations, lead lifecycle management, and reporting tools
Proven experience implementing scalable process, data, and automation changes across complex environments
Bachelor's degree in relevant field

Responsibilities

Design, build, and maintain scalable marketing automation frameworks across campaign intake, email, nurture programs, forms, landing pages, lead scoring, routing, segmentation, suppression logic, and attribution.
Translate launch and campaign requirements into reusable operational patterns that improve speed, consistency, and governance.
Own technical execution and optimization of lead capture, enrichment, deduplication, scoring, routing, SLA monitoring, and handoff processes in partnership with Revenue and Sales teams.
Identify and resolve lead flow issues that impact conversion, speed-to-lead, attribution, and pipeline visibility.
Identify and implement AI-assisted and automation-driven workflows that reduce repetitive campaign production, QA, reporting, documentation, and operational triage.
Develop approved prompt libraries, workflow templates, and governance practices that help marketing teams use AI safely and consistently.
Establish and maintain operational standards for UTMs, campaign hierarchies, audience criteria, consent and suppression logic, data hygiene, QA checklists, naming conventions, and launch readiness.
Partner with channel owners to ensure campaigns are accurately built and can be measured effectively.
Develop and utilize dashboards, reports, and operational scorecards to monitor funnel performance, automation impact, campaign execution quality, data health, and productivity gains.
Use Excel, BI tools, MAP/CRM reporting, and SQL or equivalent methods to communicate insights and inform decisions.
Engage with stakeholders across Marketing, Revenue Operations, Sales, Customer Success, Product, IT, Legal, and Information Security to understand requirements and align automation and lead operations improvements with business objectives.
Coach marketing team members on tools, processes, and AI-enabled workflows.
Stay current with marketing technology, AI, analytics, and automation trends.
Proactively identify opportunities to improve campaign velocity, data quality, conversion rates, lead management, and operational efficiency within the department.

Benefits

Fantastic health and wellness benefits package
Outstanding 401k match
Flexible PTO program
Generous and inclusive parental leave policy
Relias pays for the employee portion of the monthly healthcare premium
Flexible work environment with onsite and work from home options
Active Employee Resource Groups open to all employees
Comprehensive onboarding program
Growth and career advancement opportunities
Promotes internal mobility and career growth aligned with evolving business needs
Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
Professional development gained from conference attendance and participation in organizations like NC Tech
Onsite 321 Coffee Shop providing free coffee and pastries to employees