Marketing Operations Manager - Chicago, IL (on-site)

Alexander Group•Chicago, IL

18h•Onsite

About The Position

Alexander Group is seeking a Marketing Operations Manager to build and optimize the operational foundation that enables effective GTM execution, measurable ROI, and tight alignment across Marketing, Sales, and Services. This role is responsible for enabling and optimizing Alexander Group’s go-to-market execution through strong processes, systems, analytics, and cross-functional alignment. The ideal candidate brings experience in B2B or professional services marketing operations, strong analytical capabilities, and a passion for building scalable, data-driven marketing engines. This role partners closely with Marketing leadership, Sales Operations, Finance, Industry Practices, and Services teams to ensure marketing programs are efficiently executed, measurable, and aligned to firm growth priorities.

Requirements

5–8+ years of experience in marketing operations, revenue operations, or B2B marketing analytics
Experience in consulting, professional services, or complex B2B environments preferred
Strong understanding of marketing automation, CRM systems, and sales alignment
Proven ability to translate data into actionable insights
Excellent stakeholder management and cross-functional collaboration skills
Bachelor’s degree required
Must be eligible to work in the U.S. with no current or future restrictions or sponsorship necessary.
TN visa accepted.

Nice To Haves

Advanced degree preferred

Responsibilities

Partner with Marketing leadership to develop and execute GTM plans for service launches and priority campaigns
Translate growth objectives into actionable segmentation, targeting, and channel strategies
Ensure consistent execution across digital, content, events, and partner-led campaigns, with clear success metrics
Own and optimize the marketing technology ecosystem, including marketing automation platforms (e.g., Pardot), sales intelligence tools (e.g., Gong), and CRM systems (Salesforce)
Coordinate closely with Sales Operations and Technology teams to ensure seamless integration, data quality, and tool adoption
Evaluate and implement improvements to increase efficiency, scalability, and insight
Define and manage end-to-end lead flow, including lead capture, scoring, routing, and lifecycle stages
Establish clear SLAs and handoffs between Marketing and Sales to improve conversion and pipeline velocity
Monitor funnel performance and identify opportunities to improve lead quality and revenue contribution
Develop and maintain dashboards tracking key KPIs, including ROI, conversion rates, CAC, LTV, and pipeline influence
Deliver actionable insights to Marketing leadership to support GTM optimization and investment decisions
Ensure marketing performance reporting aligns with broader Revenue Operations and business metrics
Work closely with Marketing, Finance, Industry Practice leaders, Services, and Sales Operations to align marketing execution with firm growth objectives
Support integrated planning across research, consulting offerings, and GTM initiatives
Act as a connective layer to drive clarity, accountability, and execution discipline across teams
Track and report on marketing spend across campaigns, programs, and technology investments
Partner with Finance to ensure marketing investments align with GTM priorities and deliver measurable impact
Identify opportunities to reallocate spend toward higher-performing initiatives
Evaluate and refine marketing operations processes to improve productivity, scalability, and data integrity
Establish clear workflows, governance, and documentation to support consistent execution
Enable marketing stakeholders with tools, training, and insights to execute effectively