Marketing Operations Manager

Sentinel•Downers Grove, IL

8d•$90,000 - $120,000•Onsite

About The Position

We are building Sentinel’s modern marketing function from the ground up. Reporting to the VP of Marketing, the Marketing Operations Manager is a critical hire — the person who builds the data, systems, and measurement backbone the entire function will run on. This is a rare greenfield opportunity to stand up the marketing technology stack and operating model the right way, from day one, rather than inheriting someone else’s. As the first hire on a new team, you won’t be slotting into an existing machine — you’ll be building it. The systems, definitions, and reporting you put in place will shape how Sentinel’s marketing function operates and proves its value for years to come.

Requirements

5+ years of HubSpot experience
5-7 years of formal marketing experience
Experience working within the Information Technology industry required
The candidate must have a car, as this position requires travel between location and the transportation of equipment
A valid driver’s license and proof of vehicle insurance will be required
Legally authorized to work in the US without sponsorship
Must demonstrate a “can-do” attitude
We focus on candidates that display our “ACE” factor – Attitude, Compassion, and Enthusiasm to deliver quality solutions with exceptional customer service.

Nice To Haves

Experience with additional CRM systems a plus

Responsibilities

Lead the implementation and ongoing administration of HubSpot.
Own data hygiene, segmentation, list management, and governance across the stack.
Build and maintain nurture workflows, intent based triggers, lifecycle stages, and lead routing.
Design, launch, and continuously tune the lead scoring model.
Build a multi-touch attribution model that connects marketing activity to pipeline and revenue.
Partner with Sales to define and govern lead lifecycle stages (MQL / SQL) and SLAs.
Stand up and maintain the marketing and pipeline performance dashboard.
Deliver recurring reporting on funnel health, campaign ROI, and marketing’s contribution to pipeline.
Serve as the source of truth for marketing data and performance.
Integrate additional marketing data sources such as: google analytics/ads and linkedin ads as appropriate.
Implement HubSpot.
Migrate and clean existing marketing and contact data.
Build the attribution model connecting activity to pipeline.
Stand up the pipeline and marketing performance dashboard.
Own execution of digital activities through HubSpot.