Marketing Operations Manager

Canon U.S.A., Inc.•Boca Raton, FL

1d•$96,880 - $145,090•Hybrid

About The Position

Canon U.S.A., Inc. is currently seeking a seasoned, process-driven, and strategic Marketing Operations Manager (Manager, Marketing) to lead marketing operations, campaign management, lead generation workflows, and operational strategies across our organization. In this role, you will serve as the operational backbone of the marketing team, translating high-level business goals into scalable marketing operations, streamlined campaign workflows, and measurable business growth. You will be responsible for leading and mentoring a high-performing team while driving end-to-end campaign execution, lead generation, media management, and budget tracking. Acting as the critical strategic interface, you will align team initiatives with centralized functional teams (such as corporate MarTech, Demand Gen, CRM, and analytics) to ensure all tools and platform implementations serve our specific strategic and production needs. If you excel at managing complex multi-channel projects, establishing operational governance, optimizing lead pipelines, and driving cross-functional alignment, this role offers an exceptional opportunity to shape our growth trajectory. This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA or Melville, NY. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Wednesday and Friday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Requirements

7 plus years of progressive experience in marketing operations, project management, campaign execution, and lead generation, with a proven track record of managing complex marketing programs
Demonstrated success in leading, mentoring, and developing teams, with strong management capabilities in holding cross-functional partners accountable to execution timelines
Deep expertise in establishing marketing operational frameworks, campaign workflows, project management methodologies, and lead management processes
Strong background in managing multi-channel lead generation programs, campaign funnels, paid media schedules, and digital nurture strategies
Proven ability to act as a strategic liaison between business units and functional enterprise teams (such as corporate IT, MarTech, CRM, or Demand Generation) without requiring direct system engineering responsibilities
Exceptional organizational skills with demonstrated experience managing multi-faceted project roadmaps, vendor contracts, and complex marketing budgets
Strong capability to interpret campaign metrics, lead flow data, and performance analytics to guide decision-making and continuous process improvement
Superior verbal, written, and cross-functional communication skills, with the ability to articulate complex operational strategies to executive stakeholders
Bachelor’s degree in Marketing, Business Administration, Operations Management, or a related field (or equivalent practical experience)
Ability to travel domestically up to 25%
Individual must possess a clean valid state driver's license in order to obtain the position
This position requires driving, therefore a valid driver's license and acceptable driving record are necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies

Nice To Haves

PMP or advanced degree is a plus

Responsibilities

Define overarching marketing operations strategies, SLA standards, and campaign execution frameworks that directly align with core business goals and revenue targets
Serve as the primary strategic interface with centralized corporate MarTech and Demand Gen teams, ensuring infrastructure, technology platforms, and CRM implementations serve department strategy and production requirements
Establish operational governance, standardized campaign workflows, and best practices to ensure seamless, scalable execution across all marketing programs
Architect and oversee end-to-end lead management strategies, working with dedicated functional CRM/Demand Gen teams to guide demand generation campaigns, and sales handoff workflows
Ensure all marketing campaigns are structured to drive quality lead generation, nurture prospects through the sales funnel, and deliver actionable pipeline growth to sales teams
Oversee multi-channel campaign deployment schedules, ensuring consistent execution across digital channels, email, direct mail, and media outlets
Manage comprehensive advertising, media, and promotional plans, overseeing media buying schedules, vendor contracts, and agency deliverables
Coordinate multi-channel campaign assets, aligning digital marketing, paid media, print, and event communications into cohesive customer journeys
Partner with campaign leads and product stakeholders to evaluate media performance, optimize advertising spend, and maximize channel reach
Oversee the end-to-end execution of complex, high-visibility marketing projects, ensuring deliverables are completed on schedule, within scope, and to brand standards
Direct program financial operations, managing department budgets, tracking monthly invoices, reconciling expenses, and driving ROI across marketing investments
Establish transparent tracking systems and resource allocations to streamline operational workflows across multiple concurrent campaigns
Partner with functional analytics resources to build performance dashboards, measure campaign attribution metrics, and evaluate KPIs across lead generation programs
Translate campaign data, channel analytics, and performance insights into actionable strategy refinements for sales and marketing leadership
Continuously monitor campaign conversion rates, database deliverability, and workflow performance to optimize ongoing marketing efficiency
Lead, mentor, and develop marketing operations and campaign specialists, fostering a high-performance culture focused on operational excellence and accountability
Build strong collaborative partnerships with segment leads, product teams, sales leadership, and corporate marketing functions to drive consistent execution and pipeline results
Act as a central operational liaison, providing sales enablement updates, campaign timelines, and operational guidance to sales teams and internal analysts