Marketing Operations Manager

Coast • New York, NY

4d • $130,000 - $170,000 • Hybrid

About The Position

This role lives on Coast’s Revenue Operations team and serves as the dedicated operations and measurement partner to Marketing. The Marketing Operations Manager will be the engine room connecting every marketing dollar to pipeline and revenue, with a direct line into both Marketing and the broader GTM operating system. This is the founding hire for an AI-first function, responsible for building the operating system behind a high-performing marketing organization — the systems, measurement frameworks, and automation that tie marketing activity to revenue. The role sits at the intersection of Marketing, Revenue Operations, Analytics, and AI, and will own how marketing's impact is measured and scaled. The position will evolve the existing attribution foundation, focusing on a more accurate, multi-touch view of marketing’s impact across the customer journey. This is not a campaign-execution, CRM-admin, or list-management role, but rather for someone who treats AI, automation, and data as force multipliers, defaults to asking “can this be automated?”, and would rather build a system than maintain a spreadsheet.

Requirements

• 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing — in a role where you owned measurement, not just execution.
• Deep experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions.
• A track record of leading complex, technical, cross-functional initiatives from concept through execution, and of navigating ambiguity to drive outcomes.
• Strong analytical thinking paired with operational execution — you can both find the insight and ship the system behind it.
• An AI-first operator who actively uses AI to generate insights, automate workflows, and challenge manual ways of working.
• Salesforce expertise is required.
• Comfortable across the rest of our modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, and PartnerStack.
• New York City based; able to be in-office 3–4 days per week.

Responsibilities

• Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue (EPV), and customer acquisition (CAC) outcomes.
• Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts that provide a clear view of marketing's contribution to pipeline, revenue, and growth.
• Own the integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools, in partnership with RevOps and Data Engineering — including lead routing, lifecycle management, and campaign tracking, with consistent metric definitions across the org.
• Run the operational backbone of our events motion: every lead captured, enriched, routed, and followed up on.
• Deploy AI agents and automation that replace the manual workflows marketers run today — reporting, segmentation, enrichment, analysis — and lead the technical evaluation and implementation of new marketing tools.

Benefits

• Medical, dental and vision insurance
• Flexible paid time off (vacation, personal well being, paid holidays)
• Tools to help manage your financial wellness, including webinars, access to an equity tax advisory service, and company-sponsored 401(k)
• Paid parental leave
• $400 accessories allowance (a keyboard, mouse, headphones, etc.)
• Education stipend
• Free lunch every Friday

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed