Marketing Operations Manager

GATEKEEPER SYSTEMS•Lake Forest, CA

About The Position

At Gatekeeper Systems, we’re revolutionizing retail loss prevention and customer safety through a powerful combination of physical deterrents and cutting-edge technology—including AI, computer vision, and facial recognition. As a global leader with over 25 years of industry excellence and a growing, diverse team of 500 employees across offices in North America, Europe, Australia, and Asia, we’re driven by innovation, integrity, and impact. Join us and be part of a mission-focused team that’s making a real difference in the future of retail, providing innovative solutions and services that redefine industry standards. POSITION SUMMARY: The Marketing Operations Manager owns the full marketing operations and customer insights function, serving as the organization’s system owner and super-user for Microsoft Dynamics and Customer Insights. This role is responsible for operationalizing outbound marketing, governing CRM workflows, defining and tracking lead and prospect KPIs, and managing the complete process from lead acquisition through qualification and handoff to Sales (MQL). This is a foundational role that blends marketing automation, CRM governance, and customer analytics—turning data into actionable insights that drive growth, alignment, and efficiency across Marketing, Sales, and Leadership. This role is ideal for someone who has already been the primary owner of a CRM and marketing automation platform and wants to build something scalable—not maintain something that already exists. This is not a junior admin role or a campaign-only role. You will be the system owner, process architect, and internal expert. This role is for a builder, someone who enjoys turning ambiguity into structure, designing systems from the ground up, and creating clarity where none exists.

Requirements

6-9 years of experience in marketing operations, CRM analytics, or marketing automation with 4+ years owning or leading a CRM and marketing automation platform
Proven experience building and managing lead lifecycle, scoring, routing, and MQL workflows
Experience supporting outbound B2B marketing programs in partnership with Sales
Experience coordinating cross-functional projects and managing timelines
Experience owning projects end-to-end, including timelines, stakeholders, and delivery
Comfortable operating with limited structure and building processes from scratch
Confident partnering with senior Sales and Marketing leaders
Ability to balance strategic design with hands-on execution
Strong analytics and data storytelling skills

Nice To Haves

Experience in B2B tech, SaaS, retail tech or loss prevention
Familiarity with Power BI, Power Automate, Tableau
HTML/email editing experience
Exposure to SQL or predictive analytics

Responsibilities

Own the full process flow from lead acquisition through qualification and MQL handoff to Sales
Define, manage, and optimize MQL criteria, lead scoring models, routing rules, and service level agreements (SLAs) with Sales
Monitor funnel performance and optimize conversion efficiency
Act as primary super-user for Microsoft Customer Insights, CRM analytics, and dashboards
Define and track customer KPIs including engagement, acquisition, retention, loyalty, churn risk, satisfaction, and lifetime value
Build dashboards and translate insights into recommendations
Build and manage segments, journeys, lifecycle stages, and automated workflows
Develop behavioral triggers and scoring logic
Build, QA, and deploy outbound programs (internal and agency-developed)
Enforce standards for personalization, segmentation, tagging, and journey logic
Monitor deliverability, engagement, and performance
Own marketing-related CRM governance
Improve data completeness, standards, and validation
Own integrations and analytics infrastructure, including design, testing, and ongoing optimization
Review performance with leadership
Design, document, and train Sales and Marketing on CRM, MQL, and lifecycle workflows
Partner with Product Marketing and leadership
Serve as internal SME for marketing automation and analytics
Own marketing operations projects from scoping through delivery
Build timelines, manage dependencies, and drive cross-functional accountability
Partner with Marketing, Sales, RevOps, and IT on system and process initiatives

Benefits

Attractive Total Compensation Package, including annual bonus
Comprehensive healthcare benefits including medical, dental, and vision coverage; Life/ADD/LTD insurance; FSA/HSA options.
401(k) Plan with Employer Match
Generous Paid Time Off (PTO) policy
Observance of 11 paid company holidays
Various Employee Engagement Events
Exciting Growth Opportunities
Positive Company Culture

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