Marketing Operations Manager

Cricut•South Jordan, UT

1d•Onsite

About The Position

As the Marketing Operations Manager, you will be a critical part of the Channel Marketing team, ensuring seamless execution of retail marketing initiatives by managing creative workflows, optimizing budget oversight, and driving efficiency in content syndication. This role requires a highly organized, detail-oriented marketer who thrives in a fast-paced environment and excels at cross-functional collaboration.

Requirements

Bachelor's degree is required (business or marketing major preferred)
2+ years of experience in marketing operations, project management, retail marketing, or a related field.
Experience working with creative teams and managing marketing production workflows.
Strong budgeting and financial management skills, with experience tracking and optimizing marketing spend.
Familiarity with content syndication tools (e.g., Salsify, Syndigo) and e-commerce content management.
Excellent project management skills with proficiency in tools like Airtable, or Trello.

Nice To Haves

Retail or consumer goods experience preferred.

Responsibilities

Creative Project Management
Lead and manage the end-to-end creative process for channel marketing assets.
Develop project timelines, align stakeholders, and ensure on-time delivery of marketing materials.
Work closely with internal creative teams and external agencies to execute marketing initiatives.
Optimize workflows to improve efficiency, ensuring clear communication between creative and channel marketing teams.
Budget Ownership & Management
Own and manage the channel marketing budget, tracking spend and ensuring alignment with business objectives.
Partner with finance to approve budgets, process, manage vendor payments, and forecast expenses.
Analyze budget utilization and recommend cost-saving opportunities without compromising marketing impact.
Provide regular budget reporting and insights to key stakeholders.
Content Syndication Tool Management
Oversee the management and optimization of Cricut’s content syndication tools to ensure seamless distribution of product content to retail partners.
Maintain accuracy and consistency of product content across multiple retail platforms.
Partner with retail marketing and product marketing teams to improve content effectiveness and performance.
Troubleshoot and resolve content syndication issues in collaboration with internal teams and external vendors.