Marketing Operations Manager

SERB PharmaceuticalsPhiladelphia, PA
1dHybrid

About The Position

The Marketing Operations Manager serves as the operational backbone of the marketing organization, ensuring that marketing initiatives across a large portfolio and multiple business units are executed efficiently, compliantly, and with strong data discipline. This role partners closely with Marketing, Regulatory, Legal, Medical, Finance, and external agencies to streamline processes, manage technologies, and optimize marketing effectiveness. The ideal candidate combines strong operational rigor with the ability to manage complex workflows, support congress execution, and ensure compliance through PRC/MLR processes and Veeva Vault systems.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field
  • Experience in pharmaceutical or biotech marketing operations or commercial operations
  • PRC/MLR coordination
  • Hands-on experience with Veeva Vault / PromoMats
  • Strong project management and prioritization skills in a fast-paced environment
  • Excellent attention to detail and ability to manage complex workflows

Nice To Haves

  • Experience supporting multiple brands or business units
  • Congress and meeting operations experience
  • Familiarity with marketing automation, CRM platforms, AI, and/or reporting tools
  • Experience with data visualization tools

Responsibilities

  • Promotional Review Committee (PRC / MLR) Management
  • Manage all operational aspects of the PRC review process for materials submitted through Veeva Vault / PromoMats
  • Perform quality control (QC) checks on all materials prior to PRC submission to ensure completeness, accuracy, and readiness
  • Ensure QC reflects prior reviewer comments and required updates
  • Set agendas and facilitate PRC meetings, including real-time documentation of reviewer comments
  • Partner with Heads of Marketing to prioritize submissions and align timelines with business needs
  • Act as primary liaison with Regulatory, Legal, Medical, and external agencies to ensure SOP-compliant processes are followed
  • Support OPDP submissions in accordance with regulatory requirements
  • Track material lifecycle including approvals, re-approvals, expirations, and archiving
  • Material & Workflow Management
  • Manage material movement through electronic workflows in accordance with PRC SOP timelines
  • Ensure all materials meet established review criteria prior to circulation
  • Confirm appropriate linkage of references and relationships between related jobs within Veeva PromoMats
  • Reconcile, clarify, and incorporate reviewer comments prior to final approval
  • Schedule and coordinate all meetings related to material review and approval
  • Establish and maintain tracking systems to monitor document lifecycle and compliance
  • Congress & Meeting Operations
  • Manage logistics for congresses, including timelines, vendors, internal coordination, liaising registrations, and on-site support coordination
  • Oversee operational elements of congress-related budget management and tracking
  • Partner with marketing teams to align congress strategy with executional logistics and pull-through planning
  • Marketing Operations & Execution
  • Support marketing operations across multiple business units and a large US product portfolio
  • Manage inventory and fulfillment of marketing materials, including coordination with vendors such as Mimeo
  • Oversee signature printing in alignment with approved marketing guidelines
  • Ensure consistency and compliance across operational processes
  • Technology, Tools & Process Optimization
  • Oversee marketing operations tools and platforms, including Veeva Vault and related systems
  • Train PRC members and external agencies on tools, workflows, and SOP requirements
  • Monitor system usage and behaviors to ensure effective and compliant execution
  • Identify workflow bottlenecks and lead process improvement initiatives
  • Participate in cross-functional meetings to address challenges and recommend enhancements
  • Budget, Data & Reporting
  • Track and manage specific elements of marketing budgets to ensure alignment with approved plans
  • Analyze marketing and operational data to assess performance and efficiency
  • Develop reports and dashboards to support leadership decision-making
  • Compliance & Governance
  • Ensure adherence to PRC SOPs, timelines, and regulatory requirements across the organization
  • Identify and escalate instances of noncompliance to management
  • Coordination with relevant stakeholders to ensure appropriate capture of Sunshine and transparency spend reporting from marketing programs
  • Creation of processes on an as-needed basis
  • Maintain audit-ready documentation and processes
  • Additional Responsibilities
  • Perform other operational projects or duties as assigned based on evolving business needs
  • Support continuous improvement initiatives across marketing operations

Benefits

  • Hybrid Working (3 days on-site in office per week)
  • Vacation, Personal and Sick time
  • 15 Paid Company Holidays
  • Medical, Dental, Vision and other Voluntary benefits
  • Paid Parental Leave
  • Tuition Assistance
  • Discretionary Bonus Plan
  • Competitive 401(k), $1 for $1 up to 6% of pay. The safe harbour match is vested immediately. In addition, SERB also offers a discretionary match of up to 4% of pay which vests 20% a year for 5 years.
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