Marketing Operations Manager

Avoca • New York, NY

6d • Onsite

About The Position

We’re looking for a Marketing Operations Manager to build and own the systems, data, and processes that power Avoca’s go-to-market engine. This role sits at the intersection of Marketing, Sales, and Revenue Operations, and will be foundational in shaping how we generate, track, and convert demand as we scale.
You’ll design and implement the marketing operations infrastructure from the ground up. You will be defining lead lifecycle and attribution models, standing up dashboards and reporting, and creating repeatable processes that connect marketing activity to pipeline and revenue. This is a high-ownership role for someone who thrives in early-stage environments, enjoys creating structure where little exists, and wants to enable GTM teams to move faster and make better decisions with clean data and clear signal.

Requirements

• 3–6+ years of experience in Marketing Operations, Revenue Operations, or Growth Ops.
• Strong hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo, etc.)
• Deep understanding of B2B SaaS funnel metrics and attribution models.
• Highly analytical with strong spreadsheet, dashboarding, and data modeling skills.
• Ability to translate business questions into clean, actionable reporting.
• Comfortable working cross-functionally in a fast-paced, high-growth environment.
• Eager to work in person at our NYC office full time.

Nice To Haves

• Experience supporting enterprise or sales-led GTM motions.

Responsibilities

• Own and optimize Avoca’s marketing tech stack including CRM, marketing automation, attribution, and analytics.
• Build and maintain lead lifecycle management, routing, scoring, and handoff processes with Sales.
• Define and report on core marketing and pipeline metrics including funnel performance, conversion rates, and ROI.
• Partner with Marketing to enable campaign execution, experimentation, and performance measurement.
• Ensure data accuracy, governance, and consistency across systems and dashboards.
• Support forecasting, planning, and pipeline reporting in partnership with Sales and Finance.
• Identify and implement process improvements to increase GTM efficiency and scalability.
• Act as a key liaison between Marketing, Sales, RevOps, and Systems teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed