Marketing Operations Manager

Delinea • Redwood City, CA

1d

About The Position

As the Marketing Operations Manager, you will be a key driver of operational excellence across the marketing organization. You’ll lead the development and optimization of marketing systems, processes, and analytics to ensure efficient execution and deliver measurable impact. You’ll mentor the team in day-to-day operations execution. This role requires a strategic thinker with a passion for data, technology, and cross-functional collaboration and reports directly to our Director, Marketing Operations.

Requirements

• Bachelor’s degree in marketing, computer science, communications, business administration, or related field required or equivalent experience.
• 4-5 years of experience in marketing or sales operations
• Marketing Operations certifications from HubSpot, Marketo, or Salesforce
• Experience working as an administrator in Salesforce
• Experience with marketing automation systems (HubSpot, and/or Marketo)

Nice To Haves

• Enduring passion for continuous improvement is highly valued on this team.
• Can maximize output and excel in a work-from-home setting.
• Outstanding ability to learn quickly and execute swiftly and accurately in a fast-paced, technology-based environment.

Responsibilities

• Lead the implementation, integration, and maintenance of technology platforms (e.g., CRM, marketing automation, analytics tools).
• Collaborate with IT and other departments to ensure seamless integration of marketing technologies.
• Lead campaign operations including audience segmentation, page setup, workflow automation, and loading.
• Partner with demand generation and events teams to ensure flawless execution.
• Train marketing teams on proper use of the systems for campaigns and list loads.
• Analyze current marketing processes and identify areas for improvement.
• Develop and implement standardized processes to increase efficiency and effectiveness.
• Lead cross-functional teams to streamline workflows and eliminate bottlenecks.
• Ensure the accuracy, completeness, and consistency of marketing data.
• Implement data governance practices and conduct regular audits.
• Work with data analysts to develop and maintain data quality metrics.
• Create and maintain dashboards and reports to track marketing performance.
• Provide actionable insights and recommendations based on data analysis.
• Present findings to senior management and other stakeholders.
• Develop and maintain comprehensive documentation for all marketing processes, campaigns, and initiatives.
• Create and update standard operating procedures (SOPs) to ensure consistency and efficiency in marketing operations.
• Ensure all marketing documentation is easily accessible and organized for team members.

Benefits

• We offer competitive salaries, a meaningful bonus program, and excellent benefits, including healthcare insurance, as well as pension/retirement matching, comprehensive life insurance, an employee assistance program, time off plans, and paid company holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees