Marketing Operations Manager

Zions Bancorporation•Salt Lake, UT

11h•Remote

About The Position

Consistently ranking among American Banker magazine's "Best Banks to Work For" for over a decade, Zions Bancorporation is a "Collection of Great Banks" with local brand names and management teams in each of our major Western markets. And because we’ve known that, for over 150 years, our success has come from the exceptional dedication, experience and talent of our diverse employee base, we're committed to being the premier employer of choice. Ready to make your mark on a legacy brand? Our expanding marketing team is building something special—a dynamic, in-house Creative Studio and innovative Demand Center that will transform how we connect with customers. Under fresh leadership from our newly appointed CMO, we're reimagining what marketing can be while supporting a bank known for its experienced bankers, exceptional service, and local leadership deeply rooted in the communities we serve. This isn't just another financial marketing role — it's your chance to shape a creative vision with real impact. With benefits starting on day one, 12 bank holidays, profit sharing and company-matched 401(k) contributions, Zions is committed to career growth and advancement. At Zions, the possibilities are endless. If you're ready to create work that actually matters, we're ready to review your application. You bring the talent; we bring the opportunity. Salary Range: $70,000 to $122,000 (depending on location, experience, and other job-related factors) Role Overview The Marketing Operations Manager is responsible for enabling the successful execution, measurement, and optimization of marketing campaigns across channels. This role serves as the operational and systems-facing backbone of the marketing organization ensuring that campaigns launch correctly, lifecycle communications run smoothly, and performance can be measured and improved over time. The role partners closely with Marketing Strategy, Creative, Analytics, Channel, and Product teams to support cross-channel execution, lifecycle marketing, lead generation, and performance reporting at the enterprise level.

Requirements

Bachelor’s degree in Marketing or a related field or equivalent professional experience.
4+ years experience in digital marketing in digital marketing, marketing operations, or campaign execution.
Experience supporting email marketing, lifecycle programs, and lead generation initiatives.
Familiarity with website content management systems, search engine marketing, search engine optimization, and CRM platforms.
Strong working knowledge of marketing analytics, tracking, and reporting.
Ability to manage multiple priorities with strong attention to detail and accuracy.
Strong written, verbal, and visual communication skills.
Highly organized, results-oriented, and proactive in managing projects.
Demonstrated ability to learn new trends and technologies that support marketing effectiveness.
Working knowledge of Microsoft Office programs.

Nice To Haves

Familiarity with Adobe Photoshop and Illustrator is a plus.

Responsibilities

Execute and support marketing campaigns across channels and platforms, including email/lifecycle, paid search, paid social, display/retargeting, landing pages, and website promotion.
Coordinate audience segmentation, targeting, asset delivery, and campaign launch timing.
Ensure campaigns are configured and deployed accurately and consistently across marketing systems.
Support both ongoing programs and ad hoc campaign launches.
Collaborate with internal stakeholders, including Product and Growth teams, and external partners to ensure timely and effective campaign execution.
Support go-to-market execution by aligning campaign operations with product release timelines and priorities.
Produce and publish regular campaigns, email, and lead generation performance reporting.
Support campaign tagging standards (e.g., UTMs) and conversion tracking setup.
Partner with analytics teams to maintain dashboards and ensure performance visibility.
Support marketing attribution frameworks and reporting needs.
Track and analyze funnel performance to identify trends, opportunities, and areas for improvement.
Share performance insights with Marketing and Product partners to inform optimization and future planning.
Support the reporting, analytics and performance monitoring side of SEO.
Assist with keyword research and SEO performance tracking.
Support technical SEO audits in partnership with cross-functional teams.
Maintain search performance dashboards and reporting.
Partner with content, copy, and product stakeholders to support keyword optimization and performance improvements.
Act as a liaison between lines of business, Product, and the marketing team to ensure content accuracy, alignment, and execution readiness.
Support data capture, tracking, and reporting workflows across marketing initiatives.
Manage relationships with internal teams and external partners as needed.
Contribute to continuous improvement of marketing processes, workflows, and execution standards.
Support cross-functional planning to ensure marketing execution aligns with product priorities and customer experience goals.