Marketing Operations Manager

Keyfactor, Inc.•Atlanta, GA

2h•Remote

About The Position

The Marketing Operations Manager is responsible for the systems, data, and processes that power marketing at Keyfactor. This role serves as the operational backbone across the entire marketing team, with full accountability for the infrastructure that enables every function to execute at scale. The ideal candidate is a technical operator with a bias toward AI, automation, and innovation -- platform-fluent, comfortable building scalable solutions in a fast-paced environment, and eager to implement agentic workflows to transform our GTM motion. All applicants must be legally authorized to work in the country where they are hired.

Requirements

4-5 years in Marketing Operations within a B2B environment
Proven experience supporting complex campaign execution and segmentation at scale, ideally within an ABM or named account model
Strong track record of maintaining data integrity, scalable audience frameworks and lifecycle management across HubSpot and Salesforce
Experience designing automation workflows — and curiosity about where AI-assisted and agentic approaches can extend them further
Demonstrated ability to identify operational gaps and build practical, scalable solutions without waiting to be directed
Comfortable working cross-functionally to support multiple marketing functions with varying needs and priorities

Nice To Haves

Proficient in Asana preferred
Familiarity with DOMO or comparable reporting tools a plus

Responsibilities

Own campaign operations from setup and list management through advanced segmentation and dynamic campaign orchestration across a global named account model.
Serve as a cross-functional partner to Growth, Field, Brand, Product Marketing, Customer Marketing, Partner Marketing and Rev-Ops — providing the systems, data, and operational support each function needs to execute effectively
Maintain the integrity of marketing and CRM data across HubSpot, Salesforce, and the broader martech stack— ensuring precise segmentation, scalable audience frameworks, and list hygiene to support targeting, reporting, and attribution.
Own the full lifecycle of process improvement – identifying friction, designing solutions, implementing automation, and measuring impact. This includes building agentic workflows to replace repeatable manual work at scale
Lead high-impact marketing operations initiatives end-to-end — including martech evaluations, system migrations, and cross-functional programs. Translate business needs into technical requirements, deliver scalable solutions, and own outcomes.
Manage the martech stack - including Qualified and adjacent tools, ensuring each is strategically configured, actively maintained, and driving measurable value.
Govern project and work management tooling for the marketing team – maintaining structure, usability and real-time visibility into what is in flight as the team scales

Benefits

Second Fridays (a company-wide day off on the second Friday of every month minus November and December of 2025 due to the Holiday schedule). Please note that this benefit is subject to change.
Comprehensive benefit coverage globally.
Generous paid parental leave globally.
Competitive time off globally.
Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
The Keyfactor Alliance Program to support DEIB efforts.
Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
Monthly Talent development and Cross Functional meetings to support professional development.
Regular All Hands meetings – followed by group gatherings.