Marketing Operations Manager, DTC
About The Position
Since 2003, the Healthy Back Institute (HBI) has helped millions of people reclaim their freedom from pain. We are a fast-moving, direct-to-consumer health and wellness company built on a foundation of six core values: Freedom, Love, Team, Growth, Excellence, and Courage. We are currently migrating from a legacy custom-development tech stack to a modern, SaaS-native commerce platform centered on UltraCart. As part of that transition, we are building out a Business Operations Manager team — a group of senior individual contributors who report into the COO and operate as a shared service across the company. Each Business Operations Manager serves a specific business unit and owns a company-wide specialty. This role's specialty is marketing operations and execution. This is a hands-on execution role and the company-wide expert on running marketing and product execution at scale. You will not manage people; you will own the operational engine behind our marketing campaigns, CRO testing program, product launches, and brand consolidation work. As HBI consolidates multiple legacy domains and brand presences into a single Living Well Nutraceuticals brand on our new tech stack, you will keep marketing, product, creative, tech, and customer success aligned — building campaign timelines, managing testing and launch backlogs, coordinating product rollouts end-to-end, and ensuring work ships on a predictable cadence. You will be the operational partner to the COO and marketing leadership on campaign execution, funnel performance, and product launches, and the cross-functional translator who unblocks creative, tech, and customer success when a test, campaign, or launch is stuck between teams. This is a full-time, exempt individual contributor position reporting to the COO.
Requirements
- Must be based in the United States and authorized to work in the US (this role is not open to overseas candidates)
- 3 to 5 years of experience in marketing operations, marketing project management, or program management within a DTC, eCommerce, or direct-response environment
- Proven ability to manage cross-functional projects across marketing, product, and tech simultaneously without dropping details
- Working knowledge of CRO principles — landing pages, offer structure, checkout flows, and how conversion connects to AOV and revenue
- Hands-on experience working with tech and development teams, including writing requirements, managing tickets, QA, and launches
- Experience with project management platforms such as Wrike, Asana, Monday.com, ClickUp, or similar
- Experience supporting domain migration, replatforming, or brand consolidation work across marketing and product environments
Nice To Haves
- Hands-on CRO testing experience (landing pages, checkout flows, offer structures)
- Experience with subscription, free trial, or continuity business models
- Familiarity with UltraCart or similar SaaS commerce platforms
- Familiarity with email and SMS platforms such as Klaviyo or Maropost
- Experience in lean, fast-paced, or turnaround business environments
Responsibilities
- Drive end-to-end execution of marketing campaigns, launches, and promotional initiatives
- Build and manage timelines, dependencies, and deliverables across Marketing, Creative, Tech, and Customer Success
- Remove blockers proactively and keep work moving against clear deliverables and revenue outcomes
- Manage and execute a backlog of CRO tests including landing pages, offers, and checkout flows
- Ensure all tests are properly scoped, quality checked, and launched on time
- Support continuous optimization of funnels and customer journeys tied to conversion and revenue metrics
- Coordinate operational execution of new offers, bundles, and funnel updates across product, marketing, and tech
- Support HBI's brand consolidation work — migrating legacy domains (e.g., losethebackpain.com, health and wellness tools) into our unified Living Well Nutraceuticals presence on UltraCart
- Ensure clean QA and go-live processes for new product initiatives and migrated assets
- Act as the central coordination point between Marketing, Product, Tech, and Customer Success
- Build and improve workflows, SOPs, and execution processes that reduce friction and increase throughput
- Identify bottlenecks early and drive resolution before they impact delivery
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
