Marketing Operations Lead

FOC Acquisitions•Sterling, MA

8d•$65,000 - $75,000

About The Position

Connexis Group is a private equity–backed platform in the fiber optic cable and connectors industry, currently at approximately $20M in revenue and scaling rapidly through acquisition. This is a high-growth, fast-paced environment and we are looking for a Marketing Operations and CRM Lead to have a hand in expanding and building the marketing function to have a direct, visible impact on the company in it's growth stage. The Marketing Operations and CRM Lead will work closely with the sales and leadership team, manage the CRM, marketing operations, and demand generation across a growing group of companies. This role will drive marketing automation, reporting, and digital marketing initiatives, while developing consistent processes and ensuring alignment between both marketing and sales as well as across the companies within the group. The ideal candidate is hand-on with strong analytical and organization skills who wants to build and grow with Connexis!

Requirements

3–5 years of experience in marketing, marketing operations, CRM management, or demand generation.
Hands-on experience managing a CRM, including data integrity, lead tracking, reporting, and process development.
Strong understanding of lead generation, MQL management, lead qualification, and sales/marketing pipeline tracking.
Experience with prospecting tools such as Salesforce, HubSpot, ZoomInfo, or similar platforms.
Strong analytical skills with the ability to build dashboards, track KPIs, measure campaign performance, and report marketing results
Strong written and verbal communication skills, with experience developing email campaigns, social media content, and marketing materials.
Strong attention to detail
Ability to collaborate effectively with sales, leadership, and internal teams to drive lead generation and marketing initiatives.

Responsibilities

Manage and grow marketing qualified leads
Grow and expand digital marketing and ZoomInfo to increase MQLs entering the sales pipeline
Build and managed targeted prospect lists in ZoomInfo
Create industry specific outreach campaigns and marketing communication cadence
Develop email campaigns, including creating collateral
Track lead conversion rates
Generate 10-25 new MQLs per quarter
Maintain lead conversion tracking for all campaigns across the group
Continue to advance marketing automation techniques
Social Media Management: increase visibility and engagement while established the companies online presence
Develop and maintain a consistent posting schedule
Share project updates, case studies, company news, and employee highlights across social media platforms to increase visibility
Develop internal relationships to increase employee engagement with company content
Promote trade show attendance and industry events to boost qualified leads and presence
Publish 3-4 posts per month for all companies within the group
Track post performance on a monthly basis.
Support brand awareness and assist in recruiting efforts by creating a well established reputation
Content Marketing Development: Support lead generation through educational and industry-focused content.
Crease blogs, case studies, project spotlights, and email content
Develop customer success stories with the partnership of the sales team
Create and publish trade show and event content
Update the websites across the group
Marketing Reporting and ROI Tracking: Establish consistent reporting demonstrating marketing impact on business growth
Crease monthly marking dashboards
Track leads generated by source
Measure campaign effectiveness
Monitor website and social media analystics
Deliver monthly reports to leadership
Identify top-performing marketing channels
Ownership of annual marketing planning
Leads cross-company marketing initaitives
Enhance collaboration between sales and marketing teams
Trade show support and management