Marketing Operations Lead

The Washington Post•Washington, DC

1d•Onsite

About The Position

Join the future of news We’re on a mission to deliver riveting storytelling for all of America. At The Washington Post, you’ll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most. About Our Team The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales. Why This Role Matters The Washington Post is seeking a Marketing Operations Lead to support the strategic planning and execution of omnichannel marketing campaigns using advanced marketing technology platforms, with a focus on paying user acquisition, engagement, retention, and upselling. This role will serve as a key member of the marketing operations function, working closely with internal cross-functional teams, including engineering, product, and analytics. You’ll focus on providing operational support across the B2C and B2B subscriptions business, identifying optimization opportunities, troubleshooting issues, and collaborating with various stakeholders to drive business results. Motivation You want to support, influence, and implement the strategies driving subscriptions marketing at The Post. You are invested in affecting customer behavior through marketing campaigns aimed at acquiring new paying users and retaining and upselling our current subscriber base. You will have the opportunity to work cross-functionally on a wide range of projects that will deliver impactful business results. You have an analytical mindset and aptitude for communicating data-driven insights. You are energized by problem-solving and determined to find new and innovative solutions for complex issues. You are skilled at managing competing priorities and can collaborate with relevant teams to reach a consensus when necessary. You are driven by the ambition to future-proof and evolve our marketing technology stack to meet modern demands and an evolving growth marketing strategy. You seek to collaborate closely with technical teams across the organization to maintain the steady operations of our marketing initiatives.

Requirements

3-4 years of experience in marketing automation and operations.
Proven expertise in managing and utilizing omnichannel marketing technology platforms to execute and optimize complex campaigns.
Highly detail-oriented with exceptional project management skills, and the ability to manage multiple priorities and stakeholders effectively.
Ability to excel in a fast-paced, collaborative environment, with a strength for working cross-functionally to achieve results.
Demonstrated experience working with external marketing technology partners and internal technical teams.
Strong data fluency, demonstrating analytical skills and proficiency in data tracking and analysis to determine customer and campaign data trends and insights.
Proficiency in JSON, Handlebars, and HTML preferred.
SQL experience is a plus.
Familiarity with customer data platforms (CDPs), segmentation strategies, and marketing attribution models.
Interest in and familiarity with emerging AI technologies, such as machine learning and natural language processing

Nice To Haves

Preferred experience with Iterable or similar products (SFMC, Braze, ActionIQ).
SQL experience is a plus.

Responsibilities

Provide operational support to the B2C and B2B Subscriptions teams, working closely with internal technical teams across Engineering, Product, and Analytics to ensure seamless execution of marketing campaigns.
Assist in the development, QA testing, and deployment of omnichannel marketing initiatives for acquisition, engagement, churn prevention, and upselling, with a focus on campaign optimization and troubleshooting.
Create and maintain documentation and training materials to support the Subscriptions team in their use of marketing technology platforms and tools.
Manage overall data hygiene, including list and attribute audits, to ensure documentation is always up to date and that new materials are added as necessary to maintain consistency.
Help build and maintain audience segments, custom events, user attributes, and conversion tracking in Iterable, and collaborate with Engineering and Analytics teams to enable real-time event ingestion and unlock omnichannel capabilities.
Serve as a key point of contact for the Subscriptions team, providing guidance on best practices for using Iterable and creating omnichannel marketing campaigns, and fostering a team culture of self-service marketing.
Identify areas for process improvement and optimize marketing operations workflows to increase efficiency and effectiveness.
Collaborate with cross-functional teams to develop and implement new marketing strategies and tactics, with a focus on leveraging emerging AI technologies to drive innovation and growth.