Marketing Operations Coordinator
About The Position
At Barnes & Noble Education (“BNED”) we are dedicated to making tomorrow a better, more inclusive, and smarter world by servicing all who work in education. As a leading solutions provider for the education industry, we are committed to driving affordability, accessibility, and achievement at hundreds of academic institutions nationwide by ensuring millions of students are equipped for success in the classroom and beyond. Together, our teams work to elevate lives through education. To support this mission, we are seeking a Marketing Operations Coordinator who will support the execution, measurement, and continuous optimization of marketing programs that drive customer acquisition, engagement, renewals, and business growth. Working cross-functionally with marketing, sales, and business stakeholders, this role provides operational support across marketing campaigns, lead management, Salesforce administration, reporting and analytics, webinars, events, and marketing technology platforms. The Coordinator helps ensure data integrity, streamline marketing processes, optimize campaign execution, and deliver actionable insights that improve marketing effectiveness, strengthen pipeline performance, and enable informed business decision-making.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- 1–3 years of experience in marketing, marketing operations, sales operations, demand generation, or a related field.
- Experience with Salesforce or other CRM platforms, as well as familiarity with marketing automation platforms, digital marketing channels, and campaign execution processes preferred.
- Strong organizational, project coordination, and time management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Excellent attention to detail with a commitment to data accuracy, quality, and process excellence.
- Proficiency in Microsoft Excel, PowerPoint, and reporting and analytics tools.
- Strong written and verbal communication skills, with the ability to collaborate effectively across cross-functional teams.
Responsibilities
- Coordinate the execution of marketing campaigns across email, digital, webinar, and event channels.
- Support new business and renewal marketing programs through campaign tracking, lead management, and performance monitoring.
- Assist with content coordination, distribution, and campaign deployment activities.
- Coordinate webinar and event logistics, including registrations, attendee communications, reporting, and follow-up activities.
- Maintain Salesforce campaign records, lead data, and reporting accuracy to support marketing and sales alignment.
- Support data management activities, including data cleansing, segmentation, list management, and quality assurance.
- Monitor lead routing processes, lead status updates, and marketing automation workflows to ensure timely follow-up and accurate reporting.
- Assist with the administration and ongoing maintenance of marketing technology platforms and tools.
- Prepare and maintain marketing reports, dashboards, and performance metrics to measure campaign effectiveness and pipeline contribution.
- Identify opportunities to improve marketing processes, workflows, and operational efficiency.
- Collaborate with Marketing, Sales, and other business stakeholders to support marketing initiatives and business objectives.
- Additional responsibilities as required.
Benefits
- medical
- dental
- vision plans
- 401k with an annual discretionary match
- life insurance
- commuter benefits
- paid time off with paid holidays
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
