Marketing Operations & Analytics Manager

Dudley Debosier • Baton Rouge, LA

1d

About The Position

Dudley DeBosier Personal Injury Lawyers are currently searching for a Marketing Operations & Analytics Manager to join our team. Our mission at Dudley DeBosier is to provide clients with high-quality legal representation while exceeding their client service expectations. We are a large organization; you must enjoy working in a fast-moving, energetic, and rapidly evolving environment. Position Overview The Marketing Operations & Analytics Manager is responsible for ensuring the successful execution, coordination, and measurement of the firm’s marketing initiatives. This role serves as the operational backbone of the marketing department by managing marketing projects, analyzing campaign performance, producing executive reporting, coordinating community engagement initiatives, and identifying opportunities to improve marketing effectiveness. The ideal candidate is highly analytical, organized, proactive, and passionate about using data to drive marketing decisions while ensuring projects are completed on time and within budget.

Requirements

• Bachelor’s degree in Marketing , Business, Communications, or related field.
• 3–5 years of marketing, analytics, operations, or project management experience.
• Exceptional project management and organizational skills.
• Strong analytical and reporting capabilities.
• Advanced Microsoft Excel and PowerPoint skills.
• Excellent written and verbal communication.
• Ability to manage multiple priorities.
• Strong attention to detail and follow-through.

Nice To Haves

• legal/professional services marketing
• CRM experience
• Google Analytics
• project management software
• AI productivity tools

Responsibilities

• May oversee marketing coordinators, interns, or project support staff as assigned.
• Coordinates work across internal departments and external marketing partners.
• Prepare and distribute comprehensive monthly marketing reports for leadership.
• Analyze lead performance across all marketing channels.
• Monitor KPIs including Leads, Qualified Leads, Signed Cases, Cost Per Lead, Cost Per Signed Case, Conversion Rates, and ROI.
• Identify trends and provide optimization recommendations.
• Maintain marketing dashboards and reporting systems.
• Assist with budget analysis and forecasting.
• Serve as project manager for all active marketing initiatives
• Coordinate timelines across internal teams and external agencies
• Track project milestones, deliverables, and deadlines.
• Maintain the department marketing calendar.
• Facilitate project status meetings and communicate progress.
• Coordinate television, radio, digital, print, outdoor, and social media campaigns.
• Coordinate website updates and creative production.
• Maintain brand consistency across marketing assets.
• Manage marketing asset libraries.
• Coordinate sponsorships, charitable partnerships, speaking engagements, and community events.
• Manage event logistics , vendors, promotional materials, and post-event reporting.
• Research emerging marketing trends, AI tools, and automation opportunities.
• Brainstorm new campaign ideas and recommend process improvements.
• Coordinate advertising agencies and marketing vendors.
• Track deliverables, invoices, and contracts.

Benefits

• competitive wages above the national standard
• 4 Weeks of Paid Time Off (PTO)
• Paid Medical Leave
• 401K participation with company match
• Medical Benefits (Health, Dental, Vision)
• Group and Voluntary Life insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level