Marketing Operations Analyst

Avetta, LLC

5h•$89,000 - $103,000•Hybrid

About The Position

Avetta is seeking a Marketing Operations Analyst who is passionate about marketing and driven by data, analytics, and measurable results. This role will help influence marketing strategies and programs that drive company growth by delivering actionable insights across the entire customer journey. A key objective is to create an environment where marketing and sales data is easily accessible, accurately measured, and visualized in real time. The analyst will partner with marketing leaders to analyze performance, identify trends, and provide insights for data-driven decision-making. The ideal candidate has a strong understanding of the marketing funnel and sales pipeline stages, exceptional analytical, communication, and presentation skills, and is proficient in Excel and business intelligence/data visualization platforms like Tableau, Domo, or Power BI. We are looking for a creative, proactive professional with a proven track record in analytics programs that drive business outcomes.

Requirements

4+ years of relevant experience in Marketing Operations, Sales Operations, or Consulting, preferably in a SaaS environment.
BS/BA in Business Administration (Finance/Accounting/Economics) or other relevant degree.
Advanced level proficiency with Excel.
High level of attention to detail and data accuracy focus.
Excellent cross-functional collaboration and team-building skills.
Excellent verbal and written communication skills.
Proficiency with Salesforce, Marketo, and Tableau.
Ability to synthesize large quantities of disparate data and generate compelling and actionable recommendations to C-Suite executives.

Nice To Haves

Candidates within commutable distance are preferred, but those outside of an office area may be considered on a remote basis.

Responsibilities

Act as a trusted advisor to the marketing leadership team by proactively providing accurate analysis with insights, communicate effectively while challenging leaders to think differently and becoming their go to resource.
Develop and maintain KPI packages to measure marketing and lead performance, including evaluation of marketing campaign effectiveness, performance against targets set and return on investment. Develop thinking about what is missing from current packages to tell a complete story.
Build annual funnel target for upcoming year considering current and prior year performance and upcoming strategic changes.
Communicate actionable takeaways and insights from regular reporting and newly developed KPI packages, identifying the next question that will be asked and digging deeper to find root cause.
Drive process improvement to help manage the data output from the marketing automation tool and in CRM to improve the data integrity and reporting accuracy.
Partner with key cross-functional groups within Marketing, Sales Operations, Product Marketing, and Product to plan, problem solve, and create efficiencies that will optimize lead conversion, revenue and achieve mutual objectives.
Maintain a strong customer service orientation and commitment to ensuring timely, quality solutions to customer issues.
Complete ad hoc analysis for marketing leadership and executives as needed. Ability to handle multiple projects and self-identifying next areas to analyze.