Marketing Operations Analyst

AssetWatch, Inc.

6d•$95,000 - $124,000•Remote

About The Position

AssetWatch is seeking a Marketing Operations Analyst to help scale the systems, processes, and data that power their marketing engine. This is a hands-on role for someone who enjoys building operational rigor behind campaigns, lead flow, reporting, and platform management. The ideal candidate will be systems-minded, detail-oriented, comfortable leveraging AI, and naturally curious with the initiative to improve processes, build new skills, and find better ways of working. This role sits within Revenue Operations and supports the marketing function.

Requirements

3 to 5 years of experience in marketing operations, marketing systems, revenue operations, or a similar B2B go-to-market operations role.
Hands-on experience with HubSpot, including workflows, lists, forms, properties, segmentation, and reporting.
Working knowledge of Salesforce, including campaigns, objects, reporting, and how Salesforce interacts with connected systems.
Experience supporting or maintaining integrations between systems, ideally HubSpot and Salesforce.
Comfort working with lead routing, enrichment, imports, QA, data management, and process-driven execution.
Strong attention to detail and a habit of catching issues before they become larger problems.
A systems-minded approach: you enjoy making processes more scalable, efficient, and reliable.
Confidence working independently once ramped, with sound judgment on when to escalate.
Familiarity with marketing fundamentals and the lead lifecycle
Comfort learning and using AI tools to improve day-to-day workflows and team efficiency.
Strong communication and collaboration skills across marketing, sales, and operations partners.

Nice To Haves

Experience in a B2B or startup environment.
Experience with tools such as ZoomInfo, Clay, Chili Piper, 6sense, or similar go-to-market systems.
HubSpot certifications.
Experience documenting workflows, SOPs, or internal knowledge base content.

Responsibilities

Serve as the day-to-day admin and operator of HubSpot across marketing operations workflows, team enablement, standardization, and platform utilization
Monitor and maintain HubSpot-Salesforce sync health, troubleshoot issues, and partner with Revenue Operations on integration improvements
Build and maintain the operational infrastructure behind marketing campaigns, including forms, landing pages, lists, segments, routing, and supporting workflows
Own event operations and list-based lead processing, including imports, enrichment, QA, routing, and handoff to sales
Enforce campaign operations standards across UTM governance, attribution, QA, and lead handoff
Support ad hoc testing, routing, and operational requests for the marketing team
Integrate AI tools into day-to-day work to improve productivity and execution
Use, build, and evolve AI-enabled workflows and automations that make recurring operational work more scalable, repeatable, and efficient
Identify opportunities to improve and scale the team’s use of HubSpot through standardization, reusable assets, AI capabilities, and more efficient operational workflows
Build, maintain, and deliver recurring marketing performance reports and dashboards
Develop deep knowledge of our data to support segmentation, workflow logic, data requests, and analysis
Monitor and maintain data health to support accurate reporting, lead flow, attribution, and pipeline outcomes across systems
Ensure marketing adheres to data privacy laws and compliance requirements