Marketing Operating Model and Change Management Consultant

Accenture•Vancouver, BC

22h•CA$33 - CA$57•Hybrid

About The Position

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. The Marketing Advisory practice foundation: Marketing has entered a new choice environment. Brands are no longer selected only through linear journeys or campaign reach; they are shaped inside a system of choice made up of search, social, retail media, marketplaces, creators, communities, comparison tools, AI assistants, and the operating rules of dominant platforms. CMOs must now influence both human consumers and algorithmic intermediaries while proving marketing's contribution to growth, efficiency, and enterprise value. The Canadian Marketing Advisory practice helps clients respond through an integrated Relevance and Readiness model. Relevance helps clients strengthen the signals that make brands discoverable, distinctive, trusted, recommended, and chosen. It focuses on brand strategy, customer insight, content ecosystems, creator and community influence, experience, and how a brand shows up across human and algorithmic decision filters. Readiness helps clients build the marketing function required to deliver that relevance at speed and scale. It focuses on marketing strategy, transformation roadmaps, operating model and governance, process design, data, AI and technology enablement, measurement, value realization, capability building, and organizational change. Together, Relevance defines what the brand must become in-market; Readiness defines how the marketing organization must work to deliver it. The Readiness roles are part of a consulting-led advisory team that helps CMOs move from ambition to executable transformation, measurable outcomes, and sustained capability uplift. Relevance - Defines how the brand earns attention, trust, recommendation, and choice across human and algorithmic decision filters. Readiness - Defines how the marketing organization must work, govern, enable, measure, and change to deliver that relevance at scale. This role turns marketing strategy into the ways of working required to deliver it. The Operating Model & Process Design Lead defines how the marketing organization should be structured, governed, measured, and connected across teams, agencies, partners, platforms, and work processes.

Requirements

5+ years of consulting experience or equivalent experience in operating model design, organization design, change management, marketing operations, process transformation, or enterprise/functional transformation.
3+ years of experience across several of the following areas: transformational change management, operating model design, organization design, organization analytics, talent or workforce analytics, strategic workforce planning, marketing operations, or enterprise transformations.
Experience supporting or co-creating operating models, governance models, process changes, or organization structure changes with senior client stakeholders.
Experience developing change strategies, change impact assessments, stakeholder maps, communications, training, adoption plans, or sustainment mechanisms.
Comfort using data, analytics, workflow inputs, capacity planning, or AI-enabled tools to analyze organization, workforce, process, or marketing operating data and inform design decisions.
Strong facilitation, analytical problem solving, storytelling, visual structuring, written communication, and client-ready presentation skills.
A University degree is required for this position
English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.

Nice To Haves

Experience in operating model design, design thinking, human-centered design, employee experience, culture change, or agile organization development.
Experience with marketing operations, content supply chain, creative operations, service design, agency operating models, or enterprise workflow transformation.
Familiarity with platforms or tools such as Adobe Workfront, Monday.com, AEM, DAM, CRM, CDP, marketing automation, analytics, Power BI, OrgVue, or AI-enabled workflow solutions.
Certification or hands-on experience with change management methods, Lean, Six Sigma, service blueprinting, agile methods, or design thinking.
Experience in regulated or matrixed organizations where governance, compliance, stakeholder alignment, and change adoption are critical.

Responsibilities

Assess current marketing operating models, organization structures, governance forums, decision rights, roles, workflows, handoffs, tools, agency interactions, change readiness, and pain points.
Use interviews, workshops, process mapping, organization analytics, activity analysis, and capacity inputs to surface insights and shape future-state recommendations.
Co-create operating model options with marketing, commercial, technology, analytics, legal, procurement, agency, and business stakeholders; test options against design criteria and implementation feasibility.
Design practical governance models, RACI models, role charters, interaction models, ways of working, and process changes across planning, briefing, content, creative, media, approvals, measurement, and optimization.
Develop change impact assessments, stakeholder maps, readiness assessments, communications, training materials, adoption plans, and sustainment mechanisms to support implementation.
Model resource, skill, and capability implications using capacity planning, time distribution, activity analysis, workflow data, or organization design tools where relevant.
Build implementation roadmaps, pilot plans, change activation plans, and adoption metrics that help clients implement new structures, governance, and ways of working.
Contribute to client presentations, proposal materials, Statements of Work, practice assets, playbooks, and reusable operating model and change management templates.