Marketing Marketplace Specialist

Henry Schein•West Columbia, SC

About The Position

The Marketing E-Commerce Marketplace Specialist will be the driving force behind our sales and market share on platforms like Amazon, Walmart.com, eBay, and other emerging marketplaces. This role will be responsible for the end-to-end management of our marketplace presence, from product listing optimization and inventory forecasting to launching advertising campaigns and analyzing competitive data. The primary goal is to accelerate revenue growth, improve profitability, and enhance our brand presence across all digital shelf spaces.

Requirements

Proven experience in managing e-commerce marketplaces at companies such as Amazon and Walmart.
Familiarity with e-commerce and marketplace trends
Analytical mindset with the ability to derive actionable insights from data.
Good understanding of industry practices
Proficient with tools, systems, and procedures
Basic planning/organizational skills and techniques
Good decision making, analysis and problem solving skills with ability to multi-task
Good verbal and written communication skills
Good presentation and public speaking skills
Good interpersonal skills
Basic conflict resolution skills
Developing professional credibility
Typically 2 to 4 or more years of increasing responsibility in terms of any applicable professional experience.

Responsibilities

Channel Management & Optimization: Serve as the primary owner for our accounts on Amazon (Seller Central), Walmart, and other key platforms.
Manage and optimize the product catalog, including creating compelling listings with enhanced A+ Content/EBC, high-converting images, and keyword-rich titles/bullets/descriptions.
Partner with leadership to manage inventory forecasting and replenishment strategy to prevent stock-outs and minimize storage fees.
Oversee and update pricing to remain competitive while maximizing margin within profit margin targets set by leadership.
Strategy & Growth: Partner with leadership to develop and execute a comprehensive, data-led marketplace growth strategy.
Identify and evaluate new marketplace opportunities to expand our digital footprint.
Conduct market and competitor analysis to identify trends, gaps, and opportunities for growth.
Hit achievable sales and profit targets; and own the performance against these KPIs.
Advertising & Promotion: Develop, manage, and optimize PPC campaigns (e.g., Amazon Sponsored Products, Brands, and Display) to achieve target ACOS (Advertising Cost of Sales) and ROAS (Return on Ad Spend).
Leverage and collaborate with marketing teams to execute promotional activities, including deals, coupons, and lightning deals, to drive traffic and sales velocity.
Partner with leadership to manage the advertising budget, providing regular reporting on campaign performance and insights.
Analysis & Reporting: Monitor key marketplace metrics daily (Sales, Conversion Rate, Sessions, Advertising Performance, BSR).
Provide weekly and monthly performance reports, translating data into actionable insights and strategic recommendations.
Use analytics tools (e.g., Amazon Brand Analytics, Helium 10, Jungle Scout) to work with leadership to drive decision-making