Marketing Manager, Children's & Young Adult (Hybrid)

Bertelsmann-Jobs•New York, NY

5h•$77,500 - $77,500•Hybrid

About The Position

Penguin Young Readers is seeking a Manager to join the Marketing team. Reporting to the Dir, Marketing & Analysis, the Marketing Manager is responsible for developing and executing innovative, data-driven marketing campaigns that maximize the sales potential of high performing backlist titles, ranging from board books to young adult. This role focuses on extending the lifecycle of books already succeeding in the marketplace, identifying opportunities to sustain and accelerate momentum, and driving discoverability across key consumer, retail, library, school, and digital channels. Working closely with Editorial, Sales, Publicity, and Consumer Insights, the Marketing Manager will create strategic plans that capitalize on market trends, reader engagement, seasonal/cultural moments, and emerging platforms to maximize opportunities and increase revenue across Children's and YA categories.

Requirements

4+ years of marketing experience, preferably within book publishing, media, entertainment, or consumer brands.
Demonstrated success developing and executing integrated marketing campaigns that drive sales growth.
Strong analytical skills with experience interpreting sales and consumer data.
A genuine interest in children’s and young adult books, authors, readers, and marketplace trends.
Excellent project management and cross-functional collaboration skills.
Strong written, verbal, and presentation communication abilities.
Experience managing budgets and prioritizing spend based on business impact.
Proven ability to work both independently and collaboratively within a team.
Proficiency with Microsoft Office Suite and the ability to learn new applications and systems.

Responsibilities

Develop and execute comprehensive marketing plans for priority backlist and strong-selling titles that sustain and build on sales momentum.
Identify opportunities to extend the commercial life of books through advertising campaigns, seasonal promotions, retailer programs, creative partnerships, and trend driven activations.
Analyze marketplace trends, consumer behavior, competitive activity, and sales data to inform campaign decisions.
Partner with Sales teams to support retailer initiatives, promotional opportunities, merchandising programs, and account-specific marketing efforts.
Partner with Publicity to amplify media, author, and event opportunities that can drive sustained sales.
Monitor title performance and proactively recommend tactics to drive continued growth.
Leverage social media, influencer partnerships, content marketing, email marketing, and community engagement initiatives to expand audience reach.
Coordinate with brand, education, and library teams when applicable to support broader market opportunities.
Track and analyze campaign performance, sales trends, and key marketing metrics.