Marketing Manager

Root Causes Medicine•San Antonio, TX

41d•Onsite

About The Position

Marketing Manager Root Causes Medicine | San Antonio, TX | Fractional, ~20 hrs/week | On-Site About Root Causes Root Causes Oncology is the integrative oncology program of Root Causes Medicine, a functional medicine clinic in San Antonio, TX. Conventional care asks how to eliminate the cancer. We also ask a more fundamental question: why is the body allowing it to take hold in the first place? Our practitioners work with patients to address those underlying causes, beginning with a weeklong immersive program. Patients travel for hours and across state lines for this care, and they love it — our NPS is above 80. We're now building our marketing foundation, and this role is a central part of it.

Requirements

An operator with performance marketing experience — a systems thinker who builds infrastructure rather than just operating within it
Numbers-fluent — you read a funnel and turn it into decisions
Highly collaborative — you're joining a team that's passionate about building something meaningful, together
Empathetic — this is sensitive work with people navigating cancer, and it shows in how you write and follow up
Local and present — based in San Antonio or Austin, at the open houses, and close to the clinic team you hand off to
Comfortable in a growing clinic where the process is still being built

Responsibilities

Build landing pages for podcasts and partnerships
Run email funnels and small paid tests on Meta and Google
Keep a clear read on which channels are working, and shift budget toward them
Own SEO and SEM so the site and everything we publish is findable for the searches that matter — like "integrative oncologist" and "integrative cancer care"
Run paid search where it performs
Log every inquiry with its source
Keep follow-up sequences running so nobody waits on us
Handle open house RSVPs and follow-up
Keep referring practitioners and directories maintained, thanked, and easy to work with
Maintain attribution on every contact
Maintain a pipeline leadership can see at any time
Report weekly numbers: calls booked and enrollments behind them