Marketing Manager
Kiss Products, Inc.•Port Washington, NY
•$69,000 - $137,000•Onsite
About The Position
The Marketing Manager is responsible for planning, developing, and executing integrated B2B and B2C marketing strategies for nail and beauty products to strengthen brand presence, drive customer engagement, and support sales performance. The ideal candidate will have solid hands-on experience managing multi-channel marketing operations—spanning SNS, performance marketing, and trade-facing initiatives—with a strong ability to identify trends and translate them into impactful, measurable results.
Requirements
- Bachelor of Arts (B.A): Business Administration/Management or Bachelor of Arts (B.A): Marketing
- 8 - 13 years of relevant experience or industry exposure in a related field
- Brand Planning
- Communication
- Content Creation
- Digital Media
- Marketing
- Social Media
- English
- Korean
Responsibilities
- Plan, manage, and grow key social media channels including Instagram, YouTube, TikTok, and other relevant platforms, ensuring consistent brand tone and messaging across all channels.
- Develop and maintain a content calendar aligned with marketing objectives. Oversee end-to-end content creation—from ideation and copywriting to publishing—ensuring quality and relevance.
- Plan and execute comprehensive online B2C marketing campaigns, including promotional events, product launches, and seasonal initiatives, to drive customer acquisition and retention.
- Develop and implement integrated marketing plans for nail products targeting both B2B (trade/retail partners) and B2C (end consumers) segments, ensuring consistent brand messaging and maximizing market coverage across all channels.
- Set up, manage, and optimize paid social campaigns, monitoring performance against KPIs and adjusting strategies to maximize ROI.
- Define channel KPIs, track campaign performance using analytics tools (GA4, platform-native insights, etc.), and deliver regular performance reports with actionable recommendations to management.
- Stay current with digital marketing and social media trends, proactively identifying opportunities to incorporate emerging content formats and platform features.
- Identify and manage partnerships with influencers, content creators, and external agencies to amplify brand reach and campaign impact.
- Work closely with internal teams including product, sales, and design to align marketing initiatives with overall business goals and ensure cohesive external communications.
Benefits
- Premium Medical Insurance Coverage
- 401(k) Savings Plan
- Paid Time Off (PTO) based on seniority
- Paid Holidays
- Annual Bonus Plan
- Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
- Summer Fridays
- Complimentary Gourmet Breakfast, Lunch, and Dinner
- Relocation Support for New Hires
- Work Anniversary Recognitions
- Congratulatory & Condolence Gifts
- Employee Referral Bonus Program
- License/Certification Reimbursements
- Corporate Employee Discounts
- Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
- Commuter Support (Shuttle Bus Program and EZPass Support)
- Vehicle Perks
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What This Job Offers
Job Type
Full-time
Career Level
Senior
