Marketing Manager

HEI Hotels and Resorts•Fort Lauderdale, FL

32d•Onsite

About The Position

The Marketing Manager is responsible for internal and external design for all digital and print projects. Engages with Marketing/eCommerce team, corporate, regional and hotel stakeholders to capture business requirements. Be the on property expert of all Brand and Marketing strategies.

Requirements

A minimum 3 years’ of experience in digital graphic design, online content and project management
Ability to leverage Brand and HEI processes and systems to support compliance, identify trends and support execution of corporate and property strategies.
Strong working knowledge of Microsoft Office, Excel, PowerPoint, InDesign, Photoshop, Adobe Illustrator.
Strong analytical skills, ability to identify relevant data and leverage to positively impact hotel revenues.
Effective verbal and written communication skills.
Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.

Responsibilities

Create and direct brand development, including hotel website
Managing of hotel messaging/brand positioning
Create and direct brand voice guidelines
Direct PR Agency, Digital Marketing Agency and Advertising Agency
Develop partner relationships and manage donation request
Identify, negotiate agreement and cultivate relationships
Identify and vet new ideas and guest experiences, and work with operations team for rollout
Direct and manage community relations strategy
Community partnerships and Board relationships
Develop and implement annual strategic marketing plan, including paid sponsored boosting on Social channels
Research, identify and capitalize on new market opportunities
Direct media planning and buying in conjunction with ad agency
Create internal communication presentations for stakeholders
Work with corporate affiliates on cross-promotional initiatives
Provide marketing expertise to the executive management team
Develop and manage the marketing budget/forecast/contracts/financials
Database management
Oversee internet marketing strategies; and web site development and performance
Manage creative campaign development and production
Operational support and collateral management
Manage execution of projects
Performs any other job related duties as assigned.