Marketing Manager

Sprig Oral Health Technologies, Inc.•Rocklin, CA

51d•Onsite

About The Position

Manages an organization's marketing objectives, strategies, programs, and policies. Translates and communicates the marketing vision into specific projects, action plans, and tactics. The Marketing Manager is responsible for leading, managing, and developing the marketing and events team, with a focus on both event-driven and general marketing activities. This role oversees all aspects of brand management, campaign execution, event planning, and marketing operations to drive growth, engagement, and brand consistency across all channels. May manage vendor selection, contracts, and budgets when outsourcing projects or responsibilities.

Requirements

Bachelor's degree in marketing, business, or related field. A combination of education and qualifying experience may substitute for a bachelor's degree (5 additional years of Marketing Manager experience to substitute for a bachelor’s degree).
5+ years of experience in marketing and event management, with team leadership responsibilities
1-3 years of prior supervisory or management experience required.
Proven ability to develop and execute successful marketing and event strategies.
Strong skills in budget management, vendor negotiation, and performance analysis.
Excellent communication, organizational, and leadership abilities.

Nice To Haves

Experience in B2B marketing.
Experience in CRM Software (HubSpot)
Experience with Adobe Creative Cloud and/or Software

Responsibilities

Develop and execute integrated strategies for all events and marketing initiatives.
Monitors customer metrics, competitor strategies, and industry trends and enables responsive marketing activities in response to changes.
Oversee planning, logistics, execution, and post-event analysis for both in-person and virtual events.
Align marketing content and campaigns with event and brand goals.
Manage content creation, campaign management, and digital marketing initiatives (web, email, social media, etc.).
Oversee graphic design and creative development for marketing collateral.
Manage video production and campaigns from concept to distribution, ensuring video aligns with brand goals, and leveraging analytics for optimization.
Coordinate cross-functional marketing projects with sales, product, and external partners.
Analyze market trends and competitor activities to inform marketing strategies.
Ensure consistent brand messaging and visual identity across all marketing materials and channels.
Oversee the creation and maintenance of brand guidelines.
Monitor brand reputation and implement strategies to enhance brand equity.
Establishes data sources and analytical processes to track and evaluate marketing strategies and initiatives. Measure and report on the performance of marketing campaigns.
Analyze key metrics: event ROI, lead generation, campaign performance, attendance, engagement, and brand impact.
Implement improvements based on data and feedback.
Develops and builds effective marketing teams and scalable processes to execute short-term and long-term marketing plans.
Hire, onboard, and develop team members. Lead and mentor the marketing team. Establish performance goals and manage daily workflows. Foster a collaborative environment to encourage creativity and project completion.
Conduct regular performance reviews and provide feedback.
Plan and manage the marketing and events calendar. Oversee the scheduling and coordination of all events and marketing activities.
Ensure all deadlines, deliverables, and milestones are met.
Coordinate resources and delegate tasks effectively.
Manage department budgets, contracts, and vendor relationships.
Ensure efficient allocation of resources, cost-effective operations, and maximize return on investment (ROI).
Work closely with sales, customer care, regulatory, product development, and other departments to align marketing strategies with business objectives and support go-to-market plans.
Uphold company values and ensure professional conduct across all activities.
Promote a culture of professionalism, collaboration, and accountability.

Benefits

Friendly and fun company culture
Our office is situated in a beautiful new building conveniently located near I-80 with free onsite parking
Competitive salary based upon experience/education
Full benefit package including Medical, Dental, Vision, and Life Insurance
EAP (Employee Assistance Plan offering free mental health services)
2 weeks paid vacation per year - vacation accruals increase after the first year
401(k) with company match
9 Paid Holidays
Wellness program and onsite personal trainer with lunch hour workouts available
A waiting period applies to some benefits