MARKETING MANAGER

GATE HR

15d

About The Position

Thank you for applying to one of the most premier places to work in the Northeast Florida! People are our greatest asset and we are currently seeking people like you who have a desire to join our team. Join an award-winning company! The Ponte Vedra Inn & Club is one of the most premier places to work in Northeast Florida and we pride ourselves in our 5-Diamond Certified service. Apply today and take advantage of this unique opportunity to work at the historic Ponte Vedra Inn & Club. People are our greatest asset, and we are currently seeking people like you who have a desire to join our team. The Marketing Manager oversees all marketing initiatives for the resorts within GATE Hospitality Group’s portfolio, driving brand visibility and guest acquisition. This role serves as the primary liaison with the advertising and public relations agencies and works closely with revenue-generating departments to ensure cohesive messaging and measurable results. Working alongside the Director of Marketing and Brand Strategy, the role’s key responsibilities include: Campaign Leadership: Plan, develop, and execute timely integrated marketing campaigns (digital, print, and social) that support resort revenue objectives and brand positioning. Digital Platforms: Manage ongoing edits and updates to resort websites, maintaining accurate, engaging, and user-friendly content. Social Media Management: Oversee resort-specific social media accounts—working with agency to plan content, create posts and stories, schedule content, monitor engagement, and stay ahead of trends to drive growth and awareness. Public Relations & Writing: Partner with the agency on public relations initiatives including media outreach, press releases, and influencer partnerships. Provide writing and editing support for press materials, guest communications, and brand storytelling as needed. Creative & Advertising Development: Plan and produce marketing materials and targeted advertising (digital and print) aimed at guest acquisition and retention. Includes determining which creative needs are handled in-house and which are executed by the external agency, Agency & Partnership Collaboration: Work closely with the advertising agency on creative projects, promotional partnerships, and special campaigns to drive guest bookings and enhance guest spend. Budget & Performance Tracking: Manage the resort marketing budget, track campaign results, process invoices in a timely manner, and adjust strategies based on data and ROI. Cross-Department Collaboration: Coordinate with operations, sales, and other revenue-generating departments to align messaging and maximize opportunities for guest engagement and spend. Compliance & Brand Standards: Adhere to club policies, privacy standards, and brand guidelines while maintaining the sensitivity to confidentiality and exclusivity. This role requires a strategic thinker with exceptional organizational skills, a collaborative mindset, strong communications skills and the ability to balance long-term planning with rapid response to market opportunities. The Ponte Vedra Inn & Club is an Equal Opportunity Employer and a Drug-Free Workplace. We provide equal opportunity without regard to race, color, national origin, religion, sex, age, marital status, or disability.

Requirements

Bachelor’s degree in marketing, communications, or a related field.
Must be able to speak, read, write, and comprehend English at a level sufficient to communicate effectively with clients, members, guests, and co-workers.
5–7 years of marketing experience, ideally within a luxury hotel or resort environment.
Experience leading integrated campaigns and managing external agencies strongly preferred.
Brand Management & Positioning
Maintaining exclusivity and prestige in brand messaging.
Aligning communications with resort culture and values.
Digital & Traditional Marketing and Public Relations Channels
Proficiency in email, social media, SEO, paid media, and print.
Experience with CRM and marketing automation platforms.
Understanding of public relations strategy and media relations.
Ability to collaborate with PR and agency partners on story development, press releases, influencer opportunities, and media events.
Skilled in content creation and writing across multiple platforms with attention to tone and brand voice.
Communications & Content Creation
Strong writing/editing for newsletters, press releases, and resort guest updates.
Content calendar development and storytelling tailored to affluent audiences.
Graphic Design Support
Proficiency in design tools (e.g., Canva, Adobe Creative Suite).
Ability to create or edit visual assets for campaigns, social media, and guest and communications.
Collaborating with designers or agencies to ensure brand consistency and visual appeal.
External Agency Management
Briefing, reviewing, and approving creative assets and campaigns.
Ensuring agency output aligns with brand standards, timelines, and goals.
Event Marketing & Guest Engagement
Promotion and support of guest events to drive engagement.
Collaboration with hospitality and operations teams.
Market Research & Competitive Analysis
Awareness of industry trends and competitor offerings.
Ability to translate insights into actionable strategies.
Data Analysis & Reporting
Campaign performance tracking and ROI analysis.
Familiarity with analytics tools (Google Analytics, Excel, BI dashboards).

Responsibilities

Plan, develop, and execute timely integrated marketing campaigns (digital, print, and social) that support resort revenue objectives and brand positioning.
Manage ongoing edits and updates to resort websites, maintaining accurate, engaging, and user-friendly content.
Oversee resort-specific social media accounts—working with agency to plan content, create posts and stories, schedule content, monitor engagement, and stay ahead of trends to drive growth and awareness.
Partner with the agency on public relations initiatives including media outreach, press releases, and influencer partnerships.
Provide writing and editing support for press materials, guest communications, and brand storytelling as needed.
Plan and produce marketing materials and targeted advertising (digital and print) aimed at guest acquisition and retention.
Work closely with the advertising agency on creative projects, promotional partnerships, and special campaigns to drive guest bookings and enhance guest spend.
Manage the resort marketing budget, track campaign results, process invoices in a timely manner, and adjust strategies based on data and ROI.
Coordinate with operations, sales, and other revenue-generating departments to align messaging and maximize opportunities for guest engagement and spend.
Adhere to club policies, privacy standards, and brand guidelines while maintaining the sensitivity to confidentiality and exclusivity.