Marketing Manager

Steve Padgetts Honda of Lake Murray•Irmo, SC

11d

About The Position

Are you a dynamic and results-driven marketing professional with a passion for the automotive industry? Do you thrive in a fast-paced, creative environment? Steve Padgett's Honda of Lake Murray is looking for an experienced Marketing Manager to join our team! As a family-owned and operated dealership, we pride ourselves on fostering a healthy balance between work and family life. We believe in taking care of our team, because when our people are happy, our customers are too!

Requirements

Bachelors Degree in Marketing or related field required.
Proven Experience : Marketing and significant time spent in an advertising agency environment.
Strong Communication Skills : Ability to effectively communicate with stakeholders, agency partners, and internal teams.
Analytical Mindset : Proficient in using analytics tools to track performance and optimize campaigns.
Creative & Strategic : Strong ability to develop creative strategies that align with business objectives.
Multitasker : Experience managing multiple projects at once, with a keen eye for detail.
Automotive Passion : A genuine interest in the automotive industry and an understanding of its unique marketing challenges.
Budgeting Experience : Proven experience in managing and optimizing marketing budgets to ensure maximum return on investment.

Responsibilities

Website Management : Oversee and optimize the dealership’s websites, ensuring they’re user-friendly, up-to-date, and aligned with the brand’s messaging.
Analytics & Reporting : Track, analyze, and report on the performance of all marketing campaigns and digital platforms. Use data insights to drive strategies and measure ROI.
Liaison Between Agency and Partners : Act as the main point of contact between our advertising agency, media partners, and internal teams. Ensure seamless communication and collaboration to execute marketing campaigns.
In-Store Marketing : Develop and implement marketing strategies to drive foot traffic, increase sales, and enhance the in-store customer experience.
Social Media Strategy : Lead social media efforts across various platforms, engaging with customers, developing content, and managing paid campaigns.
Event Management : Plan and execute automotive events, including new model launches, customer and employee appreciation events, and activations, in store and in the community.
Employee Engagement : Foster a strong internal brand culture through effective employee engagement campaigns, ensuring team alignment with marketing goals and values.
Creative Direction : Work closely with design and content teams to produce compelling marketing materials (digital, print, video).
Budgeting & Financial Management : Develop and manage the marketing budget, ensuring efficient allocation of resources across all campaigns and initiatives. Monitor expenses, track performance against budget, and make adjustments as needed to meet targets.
Additional Duties : Take on any additional marketing responsibilities that may arise, demonstrating a proactive approach to problem-solving and growth.