Marketing Manager

Oregon Equipment Sales LLC•Mcminnville, OR

just now

About The Position

We are looking for a self-starter who takes ownership, thinks strategically, and isn’t afraid to try new ideas. This is not a passive or agency-only role — it’s a hands-on, execution-driven position where your work directly supports sales, moves inventory, and impacts dealership growth. If you’re an outside-the-box thinker who enjoys working closely with sales teams, balancing creativity with data, and seeing real results from your marketing efforts, this role was built for you. Position Overview We are seeking a hands-on Marketing professional to support our Kubota dealership locations by driving equipment visibility, supporting sales efforts, and strengthening customer engagement across digital, in-store, and traditional marketing channels. This role works closely with our sales team, sales management, ownership, and our Kubota marketing firm partner to promote new, used, and aging inventory while maintaining a strong and professional brand presence. This is an execution-focused role that directly supports sales activity and dealership growth.

Requirements

Experience in marketing, communications, or dealership/retail environments preferred.
Comfortable working directly with sales teams and dealership management.
Strong organizational and project management skills.
Experience with social media platforms, website management, email marketing, and basic analytics.

Nice To Haves

Graphic design and marketing collateral experience a plus.
Knowledge of agricultural or construction equipment is helpful but not required.

Responsibilities

Sales & Inventory Marketing Support
Work directly with salesmen and the Sales Manager to promote key used units and aging inventory.
Maintain and update Facebook Marketplace listings and account details for all salesmen.
Ensure priority equipment is consistently and effectively marketed across all channels.
Serve as a marketing support resource for the sales team to help drive leads and inventory movement.
Social Media & Customer Engagement
Work with the sales team to create, schedule, and post social media content.
Connect social media activity with current and potential customers to support lead generation and engagement.
Coordinate promotions, featured equipment, and seasonal campaigns with sales priorities.
Maintain a professional, consistent brand voice across all social platforms.
Website Management & Analytics
Manage and update the dealership website with emphasis on:
Strong, sales-focused ads for used equipment
Highlighting key units that are aging out
Keeping listings accurate, current, and visually appealing
Track and report website visitor statistics, engagement trends, and performance metrics.
Use website data to help inform marketing and sales decisions.
Marketing Collateral & Brand Coordination
Design and manage marketing collateral in partnership with our Kubota marketing firm.
Work with the marketing firm partner to roll out the full marketing plan, including:
Digital advertising
Print materials
Radio advertising
Television advertising
Ensure all marketing materials align with Kubota brand standards while supporting dealership-specific goals.
Budget Management
Oversee and manage the marketing budget across all channels.
Track spending, evaluate performance, and provide input on return on investment.
Work with management and marketing partners to prioritize marketing initiatives.
Trade Show & Event Management
Prepare for and coordinate dealership participation in trade shows and events, including:
Registration and show sign-ups
Booth space selection and layout planning
Coordinating salesman schedules
Coordinating equipment for display
Managing pre-show, at-show, and post-show marketing efforts
In-Store Marketing, Signage & Layout
Manage, maintain, and improve dealership signage, both interior and exterior.
Manage and improve store layouts to enhance customer flow, product visibility, and overall presentation.
Coordinate seasonal displays, promotions, and showroom updates in partnership with management and sales.
Email & Campaign Marketing
Plan and execute email marketing campaigns for both sales and service departments.
Coordinate campaign timing and messaging with sales promotions and service initiatives.
Maintain organized and up-to-date contact lists.
Data & Reporting Support
Pull EDA data, organize it, and distribute actionable information to salesmen and management.
Support sales and inventory planning with relevant marketing and performance data.