Marketing Manager

Future Energy•Troy, MI

10d•$75,000 - $85,000

About The Position

The Marketing Manager owns Future Energy’s client and prospect engagement engine. This role is accountable for activating, nurturing, and monetizing our existing CRM database of 25,000+ contacts and 500+ CME Pro clients through disciplined campaigns, lifecycle marketing, and sales enablement. Reporting directly to the COO, this role requires a “get your hands dirty” individual - someone who creates the plan, works the plan, measures results, and continuously improves the plan for pipeline expansion, upsell, and retention. Responsibility #1- Client & Lifecycle Marketing · Owns engagement, retention, and expansion marketing for 500+ CME Pro clients. · Designs and executes monthly client campaigns (education, upsell, cross-sell, adoption) · Builds segmented journeys for dealers, hospitality, healthcare, and other prospect segments. · Partners with Client Success and Sales to drive adoption of CME Pro features and add-on services. · Treats Zoho CRM as a revenue engine—not a database. Responsibility #2- Strategy & Planning · Develops and implements marketing strategies that align with business goals and growth objectives. · Conducts market research to identify trends, customer needs, and competitor activities. · Defines target audiences and creates buyer personas. · Sets marketing budgets and measures ROI to optimize spend. Responsibility #3- Brand Management · Oversees brand messaging, positioning, and consistency across all channels. · Ensures brand guidelines are followed in all marketing materials. · Efficiently manages the creative support provided by outside marketing agency. · Coordinates with social media resource to maintain consistent messaging and execution. Responsibility #3- Campaign Execution & Lead Generation · Plans and executes multi-channel marketing campaigns including digital, email, social media, events, & print. · Manages content creation efforts including blogs, videos, advertisements, and sales collateral. · Owns CRM strategy, segmentation, hygiene, and campaign execution across 25,000+ contacts. · Builds dashboards tying campaigns to pipeline, expansion revenue, and retention. · Ensures every campaign has a hypothesis, KPI, and post-mortem · Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media. Responsibility #4- Digital Marketing & Vendor Management · Oversees website performance optimization (SEO, UX, CRO). · Tracks and analyzes marketing metrics, using data-driven insights to refine strategies. · Leads and holds external partners accountable to revenue-linked outcomes. · Serves as a player/coach with a hands-on approach while effectively managing outsourced resources.

Requirements

Bachelor’s degree in marketing, business, or a related field preferred.
5+ years of marketing experience preferred, with at least 3 years focused on demand generation and campaign execution.
Proven track record of owning and executing marketing projects with quantifiable ROI.
Experience managing marketing agencies and external creative resources.
Proficiency with Zoho CRM, Zoho Campaigns, Google Ads, social media advertising platforms, and marketing analytics tools.

Responsibilities

Owns engagement, retention, and expansion marketing for 500+ CME Pro clients.
Designs and executes monthly client campaigns (education, upsell, cross-sell, adoption)
Builds segmented journeys for dealers, hospitality, healthcare, and other prospect segments.
Partners with Client Success and Sales to drive adoption of CME Pro features and add-on services.
Treats Zoho CRM as a revenue engine—not a database.
Develops and implements marketing strategies that align with business goals and growth objectives.
Conducts market research to identify trends, customer needs, and competitor activities.
Defines target audiences and creates buyer personas.
Sets marketing budgets and measures ROI to optimize spend.
Oversees brand messaging, positioning, and consistency across all channels.
Ensures brand guidelines are followed in all marketing materials.
Efficiently manages the creative support provided by outside marketing agency.
Coordinates with social media resource to maintain consistent messaging and execution.
Plans and executes multi-channel marketing campaigns including digital, email, social media, events, & print.
Manages content creation efforts including blogs, videos, advertisements, and sales collateral.
Owns CRM strategy, segmentation, hygiene, and campaign execution across 25,000+ contacts.
Builds dashboards tying campaigns to pipeline, expansion revenue, and retention.
Ensures every campaign has a hypothesis, KPI, and post-mortem
Designs, Tests and Manages paid advertising campaigns on platforms such as Google Ads and social media.
Oversees website performance optimization (SEO, UX, CRO).
Tracks and analyzes marketing metrics, using data-driven insights to refine strategies.
Leads and holds external partners accountable to revenue-linked outcomes.
Serves as a player/coach with a hands-on approach while effectively managing outsourced resources.