Marketing Manager

Homera Health

52d•Remote

About The Position

Homera Health is looking for a hands-on Marketing Manager to help plan and execute marketing efforts as the company grows. This role is ideal for an independent individual who enjoys owning work end-to-end and can operate with minimal structure or oversight. The Marketing Manager will collaborate with leadership and external partners on initiatives spanning lifecycle marketing, paid media creative production, educational content, social media, and website/landing page projects. The position requires both strong execution skills and strategic thinking regarding channel integration.

Requirements

3–7 years of hands-on marketing experience in early-stage or fast-moving environments, with direct ownership of campaign execution.
Experience managing one or more of the following areas: content production, social media, paid social, lifecycle marketing (LCM), conversion rate optimization (CRO), or related marketing functions.
Exposure to performance marketing creative testing and iteration.
Demonstrated ability to plan and run campaigns end to end across multiple channels without heavy oversight.
Practical experience coordinating creative, content, lifecycle, and/or web projects simultaneously.
Comfortable using performance results to prioritize work and make improvements.
Proven ability to stay organized, manage competing priorities, and deliver consistently in ambiguous environments.
Clear communicator who can work effectively with leadership and external partners.

Nice To Haves

Experience in health, wellness, or regulated consumer brands.
Familiarity with email/SMS platforms and social scheduling tools.

Responsibilities

Plan and execute cross-channel marketing initiatives in alignment with evolving priorities.
Own marketing calendars, timelines, and documentation to ensure visibility and accountability.
Coordinate work with external vendors, freelancers, and partners.
Manage campaign launches, updates, and executional follow-through.
Support day-to-day marketing operations and project management across initiatives.
Plan and execute lifecycle campaigns across email and SMS, supporting key stages of the customer journey from onboarding through engagement and retention.
Build, manage, and update core lifecycle flows.
Partner with leadership to align lifecycle initiatives with business priorities.
Plan and manage creative production for paid channels (Meta, Google, etc.).
Develop creative briefs, messaging direction, and testing approaches.
Coordinate asset creation, feedback, and iteration with designers and external partners.
Ensure paid creative and messaging are aligned with landing page, onboarding, and lifecycle experiences.
Coordinate and manage website updates and landing page projects.
Work with designers, developers, and stakeholders to ensure projects are delivered on time.
Ensure landing pages align with campaign goals, messaging, and conversion objectives.
Support ongoing optimization and testing efforts to improve performance.
Plan, produce, and distribute educational content across marketing channels.
Ensure educational content supports conversion, onboarding, and retention goals.
Own social media planning and execution across priority platforms.
Develop content calendars and oversee posting and engagement.
Ensure social content aligns with brand, education, and growth objectives.