Marketing Manager

Sage Hospitality•Wayzata, MN

1d•$60,000 - $80,000•Onsite

About The Position

The Marketing Manager is responsible for executing property-level marketing initiatives with a strong focus on content creation, social media management, and digital marketing support. This role plays a highly hands-on function, ensuring the hotel and its outlets are consistently and compellingly represented across all digital channels. Working closely with the Director of Sales & Marketing, this position supports brand positioning, demand generation, and guest engagement through real-time content capture, social storytelling, website support, email marketing, and campaign execution. The Marketing Manager collaborates with on-property teams and external partners to bring the hotel’s experiences to life through engaging digital content and cohesive messaging.

Requirements

Bachelor’s degree in Marketing, Communications, Hospitality, or related field preferred (or equivalent experience)
3–5 years of experience in marketing, social media, or content creation roles OR education specifically in product marketing
Hospitality, lifestyle, or brand marketing experience strongly preferred
Strong eye for visual storytelling and brand consistency
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced environment
High attention to detail and organization
Self-starter with a proactive, creative mindset
Basic understanding of marketing performance metrics
Strong working knowledge of social media platforms (Instagram, Facebook, LinkedIn, etc.)
Strong working knowledge of content creation and editing (photo/video)
Strong working knowledge of digital marketing fundamentals (email, SEO, paid media support)
Strong working knowledge of content management systems (CMS)
Proficiency with social scheduling and analytics platforms (Brandwatch preferred)
Proficiency with Google Analytics (basic reporting understanding)
Proficiency with website CMS experience (Verb preferred)
Proficiency with email marketing platforms (Revinate experience is preferred)

Nice To Haves

Hospitality, lifestyle, or brand marketing experience strongly preferred
Brandwatch preferred
Verb preferred
Revinate experience is preferred

Responsibilities

Lead on-property content capture, including photography, video, and short-form storytelling across hotel spaces, guest experiences, events, and outlets
Produce and edit social-first content (Reels, Stories, TikTok-style video, and photography) that reflects the property’s brand voice and positioning
Maintain a consistent content calendar aligned with seasonal programming, need periods, and brand initiatives
Partner with operations, F&B, and sales teams to identify and capture authentic, revenue-driving moments
Manage and organize digital assets, ensuring content libraries are current and accessible
Own day-to-day social media execution, including posting, scheduling, community engagement, and performance tracking
Monitor and respond to guest comments, messages, and reviews in a timely, brand-appropriate manner
Develop and execute social campaigns, giveaways, and influencer activations in collaboration with leadership
Track performance metrics (engagement, reach, conversion signals) and optimize content strategy accordingly
Support website updates through CMS platforms, ensuring content accuracy, visual appeal, and SEO best practices
Assist in execution of email marketing campaigns, including content development, deployment, and reporting
Partner with agencies and internal teams on paid media and digital campaigns, ensuring alignment with property needs and content strategy
Monitor digital channel performance using tools such as Google Analytics and social insights, providing actionable recommendations
Execute marketing campaigns and promotional initiatives across social, email, and web channels
Assist in developing campaign messaging, creative assets, and deployment plans
Support post-campaign analysis and reporting to inform future initiatives
Ensure all content and communications reflect the hotel’s brand identity and positioning
Collaborate with on-property teams to support activations, events, and partnerships, capturing content before, during, and after execution
Maintain consistency across all guest touchpoints, both digital and on-site
Utilize content and scheduling platforms (social media tools, CMS, CRM) to manage workflows and execution
Maintain organized digital asset management practices
Support CRM and database initiatives through content and campaign execution