Marketing Manager

Clear Channel Outdoor • Sacramento, CA

40d • $85,000 - $90,000 • Onsite

About The Position

The Marketing Manager collaborates cross functionally with sales, marketing, real estate, research and creative to support the growth of new and existing business to maximize revenue. Create custom solutions and presentations to build brands and help our customers reach their goals. Demonstrate leadership and fluency in media strategy, research, insights, the Clear Channel Outdoor (CCO) product portfolio and the outdoor media industry. Support the education and awareness of these priorities to both customers and internal sales teams within the region.

Requirements

• Bachelor’s Degree in Business, Marketing, Advertising, or equivalent field preferred; or equivalent combination of education, training, or military experience.
• A minimum of 5 years’ experience in Marketing, Advertising or Media.
• Well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.), creative design applications (i.e., Photoshop, Canva, InDesign) and social media platforms.
• Fluency with calculating common media math deliverables (i.e., GRP, reach & frequency) experience preferred.
• Presentation: Preparing and delivering presentations in a variety of formal and informal settings, engaging the audience, and managing the logistical components of the presentation such as the location and technology.
• Visioning and Alignment: Actively shaping and communicating the organizational vision and values to ensure understanding and alignment throughout the organization.
• Advertising and Sales Promotion: Developing advertising and promotional materials and tools in line with identified business needs.
• Achievement Orientation: Focusing efforts on meeting challenges and achieving high quality results consistent with the organization’s goals.
• Market Research & Consumer Behavior: Collecting and analyzing relevant market and consumer data to inform our customer’s marketing strategy. Market data includes customer, company, competitor, industry, and stakeholder analyses. Consumer data includes consumer behavior, attitudes, preferences, usage, and perceptions.
• Planning and Organizing: Reaching goals by making and following plans, setting, and sticking to priorities and allocating resources effectively.
• Agility: Thriving in volatile, uncertain, complex, and ambiguous environments by anticipating and responding to changes with swift, focused, and flexible actions.
• Team Leadership: Assuming a leadership role in helping others achieve excellent results.

Nice To Haves

• Digital media, ad sales marketing and leadership experience a plus.

Responsibilities

• Align strategies and priorities with Regional Marketing Leader and Regional Sales Leader to support prospecting, outreach, customer needs assessments and the development of story driven presentations that create and drive revenue.
• Deliver actionable insights and opportunities proactively to Account Executives that reflect our understanding of clients’ business needs and the solutions CCO can provide to drive customer success.
• Develop vertical opportunities and prospects based upon industry research, media spend and market relevance.
• Ensure Sales Leaders and Account Executives understand the value of CCO’s RADAR Data Suite of Solutions, as well as key data platforms (Geopath, Kantar, ZoomInfo, Winmo, Scarborough, etc.)
• Develop key insights using these data platforms that can be used by Sales Leadership to identify, pursue, grow, and retain key regional and/or local customers.
• Guide Account Executives to move faster and more efficiently by using self-serve in-house marketing platforms (marketing resource library & gallery of images)
• Partner with the region’s Sales Leadership and Account Executives to prepare ideas and strategies for customer presentations.
• Regular participations and ability to present in customer meetings with Account Executives to help reinforce CCO’s RADAR Data Suite and positioning research and insights.
• Partner with Real Estate and Public Affairs to develop marketing materials and go-to-market strategy to support newly built or converted inventory.
• Coach and manage the photography team; including managing the process to efficiently deliver on the photo proof-of-performance needs of our national, regional, import and local customers.
• Other duties as assigned or requested.

Benefits

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level